COLLINGWOOD, ON, Canada — March 15, 2015 – Biion Footwear, a Canadian manufacturer of inspirational and innovative footwear, entered into the New Year and the new golf season equipped with a strategic plan that included multiple new opportunities for growth and included the 2016 PGA Merchandise Show. The company’s goal was to utilize the event for new product launches and color ways — what transpired was remarkable.
On the first day of the show Biion Footwear was immediately immersed in the show’s activity and received high accolades for their new golf shoe introductions as well as for their existing line of golf shoes. WFAN & CBS Golf Correspondent Ann Liguori was captivated by Biion’s latest Pattern’s introduction – particularly the Tropical, a fun yet sophisticated line of footwear. Liguori tweeted, “Hottest booth so far at the show.”
“The energy at our booth was infectious. Our entire team contributed to the show’s overall success. Everybody helped with the buyers, the media and more. The company met EVERY goal that was set for the show including the addition of five new global partners which firmly establishes Biion Footwear in over 20 countries worldwide,” stated Biion Footwear CEO & President Rick Buchanan.
Another significant goal achieved by Biion Footwear was to be RELEVANT among the top six golf shoe companies in the industry and lines at demo day to the three full days at the show prove that the company made their mark. The company strongly believes they are changing the way golfers think about footwear.
According to golf industry veteran and Biion Footwear Vice President, “I have not seen a new brand come out of the gate with this much steam in years and the development of a Tier-One sales team has been seamless. Great product draws great sales people. They feel the excitement and energy of Biion.”
The 2016 PGA Merchandise Show wasn’t just a business success for Biion Footwear — it was fun and exciting. On Thursday afternoon the infamous Bradley & the Biions from NYC belted out some serious jazz and blues which attracted huge crowds. It also was a fun way to gain brand awareness. This entertaining jazz group drew in a massive crowd which included American Baseball Professional and brand ambassador Johnny Damon, who sported his favorite Biion Golf Shoes.
“We are thrilled with the progress the company made at the show and after the show. With a collective effort of top sales reps and distributors, Biion Footwear opened up some of the best retailers, golf courses and resorts in the world, which is somewhat a dream of mine and the best part is they are selling through – consumers LOVE them!,” added Buchanan.
Lastly, Biion Footwear garnered some significant media attention. Michael Johnson with Golf Digest included the company in his “Cool Stuff at the 2016 PGA Merchandise Show” and then the revered magazine rated Biion Footwear #1 in their “Best Shoes of 2016” article written by Marty Hackel.
“We consider our golf shoes the best in the market and to have one of the leading golf magazines recognize this is extraordinary,” added Buchanan.
Biion is a shoe for the Tastemakers, the Trailblazers, the Trendsetters, and the Influencers; made for the person brave enough to break away from the norm and play by their own rules. Though Biion Footwear maybe a newer company, the amount of growth this company has had in its short two years is exponential. Their headway can be credited to their state of the art material, not to mention the shoe itself, which takes a modern twist on a classic design. It has also been cited as the most distinctive footwear in the golf industry. CEO Rick Buchanan, a former fashion industry executive, combined his sophisticated style sense and fashion experience with unconventional materials and technologies to create the most original golf shoes the golf industry has seen.
Biion Footwear’s ultra-light, ultra-flexible Ethylene-Vinyl Acetate (EVA) material composes each Biion shoe keeps you light on your feet throughout your day. EVA’s Nano-molecular structure also provides an effect of smoothness and gives a consistently comfortable fit. Biion’s flexible, form-fitting EVA moves with your body with every step, giving you a connection to the ground like no other shoe. It’s the closest you’ll ever feel to walking in bare feet! This distinctive line is unapologetically fashionable and features a color spectrum and performs like no other, which embodies the company motto, “Defiantly original designs.” There truly is Nothing Like It.
About Biion Footwear:
Biion Footwear was developed to inspire and represent people who don’t settle for the average or the norm. Those who are bold enough to embrace their own rules. The company was born out of a vision to create a versatile, comfortable, slip-on shoe that not only stands out from the crowd but attracts a crowd and fits a vast array of consumers. This foresight transcends lifestyle and transitions into golf as well as boating. From the outside, the Biion Golf Shoe appears to an unapologetically fashionable golf shoe but from the inside, the Biion Golf Shoe possesses performance factors that separate them from the others. Biion’s spikeless hexagon-patterned cleat with Hextra-grip technology provides maximum strength and stability, giving you the best possible traction through your every stride. Biion Footwear was born out of a vision to create a versatile slip-on shoe that not only stands out from the crowd, but attracts one wherever you go. No matter your style there’s a Biion for you.
Contact:
Vanessa Price
Read the Greens, GOLF Media
714-544-6515
Tracy Nackel
Read the Greens, GOLF Media
760-420-1602
