Dear Golf Industry Professional:
We’re going to call this month’s edition of The Pellucid Perspective “the optimist’s issue” as we report very favorable February weather impact and a couple of real live, quantifiable success stories. Publisher Jim Koppenhaver gets lead billing this month with his piece about the success of PGA Junior League Golf and what he considers are three likely future tailwinds that will allow it to continue to grow and potentially accelerate. Click here to get into this month’s issue and explore further:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201603/
In addition, the March issue covers the following topics by our staff of opinionated and entertaining writers:
• Editor-in-Chief Jim Dunlap takes a look at two stories outlining “the shape of things to come” as it relates to course repurposing. One is saving a unique, non-traditional course in Evanston IL with a unique footprint and renovating it to follow the unusual ways that the current golfer base uses the facility (vs. the architect dreaming up a vision and then trying to sell the golfers on it). The second is the continuing trend of strategic, meaningful reductions in maintained turf in response to growing water conservation concerns and how some creative financing can make the economics work as well (the “do well by doing good” story).
• Contributing Editor Stuart Lindsay weighs in this month with two submissions as well. The first is pointing out to owner/operators that feeling optimistic without making an honest assessment of what worked and didn’t in ’15 and implementing changes is a recipe for disappointment, particularly if we don’t train for and demand better customer service at every touchpoint. In his second article, he can’t help but call out NGF CEO Joe Beditz for his recent Wall Street Journal interview in which he lays the blame for the current industry malaise at the feet of the country’s operators whom he suggests are squandering the industry’s new golfer attraction efforts and are basically order-takers at the check-in counter. Stuart points out the spectacular irony of this storyline (which is Trump-worthy in its redirect).
• Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) and Atlanta GA as this month’s Market Focus which registered as the 19th healthiest of the Top 25 US Golf Markets in our annual ranking update.
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. As the new season now dawns for the bulk of the US, Q1 could be an ideal time to reconsider sponsoring The Perspective for the upcoming year to get out new product news or build brand awareness among the golf industry business community. For those wanting to increase their brand exposure and be associated monthly with intelligent discussion on key issues, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we would suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid’s recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Never-Search, GolfCourseRanking.com and Apparation LLC. For more information on this comprehensive database, updated quarterly and refreshed completely (all 15K+ US courses) every 12 months, contact jimk@pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analyzer), we’ll keep you one step ahead of the competition in this increasingly challenging industry landscape.
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