Lawrence, Kan. (April 5, 2016) – Top professional golfers and celebrities alike will be part of the promotional campaign to thank golf course superintendents for being the unsung heroes of the game of golf. The promotions consist of television, radio and print advertising that will run throughout the year. The first commercial will air April 6 at 6:36 a.m. (Eastern) as part of “Live from the Masters” replay on the Golf Channel. GCSAA will have eight more commercials during Masters week.
The 30-second commercials ask golfers to take action. “If you love golf like I do,” thank a golf course superintendent,” is the tagline that has helped draw attention to the vital role that superintendents play in providing the best conditions they can for golfers, while protecting the environment and our natural resources.
The new celebrity spot features Justin Timberlake, Charles Barkley and John Elway, but also includes Brandi Chastain (USA women’s soccer), Dennis Haysbert (actor and Allstate spokesperson), Jim McMahon (former NFL quarterback), Willie Robertson (Duck Dynasty star) and Larry the Cable Guy (comedian).
A second commercial features Jack Nicklaus, Rory McIlroy, Jordan Spieth, Jason Day, Nick Faldo and Michelle Wie.
The celebrities and top golfers also lend their voices to radio advertising on the “Katrek and Maginnes On Tap” golf show on the Sirius/XM PGA Tour Radio Network, the leading golf radio program, which features a superintendent interview each Wednesday at 6 p.m. (ET).
“Golf course superintendents skillfully manage the biggest asset of any golf facility – the golf course without fanfare. But when giants of the celebrity world and the top players in the game support the work we do, it makes me boastfully proud to be a golf course superintendent for the past 31 years,” says Peter J. Grass, GCSAA president and a certified golf course superintendent at Hilands Golf Club in Billings, Mont.
About GCSAA and the EIFG
The Golf Course Superintendents Association of America (GCSAA) is a leading golf organization in the United States. Its focus is on golf course management, and since 1926 GCSAA has been the top professional association for the men and women who manage golf courses in the U.S. and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to nearly 18,000 members in more than 78 countries. The association’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. Visit GCSAA at www.gcsaa.org or find us on Facebook or Twitter
The Environmental Institute for Golf is the philanthropic organization of the GCSAA. Its mission is to foster sustainability through research, awareness, education, programs and scholarships for the benefit of golf course management professionals, golf facilities and the game. Visit EIFG at www.eifg.org. or find us on Facebook or Twitter.
Contact:
Craig Smith, Director, Communications and Media Relations
Phone: 800-472-7878, ext. 4431 or 785-691-9197 (cell)
csmith@gcsaa.org
