Golf industry veteran to lead expansion efforts
Scottsdale, Ariz. – Stephen Boccieri, Founder and CEO of Boccieri Golf, announced the appointment of Tim Greenwell as President of the Scottsdale-based company. Greenwell, a 25-veteran of the golf industry will assume the day-to-day management of the Research and Performance Center, as well as the expansion of direct-to-consumer sales of Boccieri products.
“We are excited and fortunate to attract a golf veteran with Tim’s credentials,” commented Boccieri. “His extensive experience and industry relationships will be key assets as we expand our emphasis on helping golfers play better golf.”
“Greenie” has spent his career helping local and national golf organizations expand. His career includes stints with The Golf Channel, Southwest Section PGA, Arizona Golf Association and Troon Golf, where he spent 16 years as Senior Vice President of Global Branding and Marketing.
“Throughout my golf career, I have seen many business opportunities, but few match this one,” said Greenwell. “The Boccieri Golf Research and Performance Center, located in the Scottsdale Airpark, is a true-game changing experience for players who want to become better golfers. I am thrilled to join such a dynamic team of professionals and to expand the game-changing Robotic Swing Training instruction protocol.”
About Boccieri Golf
Boccieri Golf, founded in 2004 by Stephen Boccieri, has been the leader in the design and manufacture of counter balance golf equipment including the Heavy Putter, Heavy Wedge and Control Series swing clubs. In 2012, the company introduced the Secret Grip, the first and only counter balance grip that works on any club. The company’s latest innovation is the Robotic Swing Trainer instruction program, which teaches the perfect plane swing through motor pattern repetition, making the learning curve shorter and easier to understand. This instruction protocol, combined with the Boccieri proprietary custom-fitting system ensures golfers will play better golf.
Contact:
Sandra Boccieri
Vice President
480.361.4339
sandraboccieri@boccierigolf.com
