(RESTON, VA) – Billy Casper Golf has promoted Emily Clark to Vice President of Marketing for the company that owns and operates the world’s fifth largest portfolio of golf courses, country clubs and resorts.
A Regional Director of Marketing since 2010, Clark now oversees field-based and corporate marketing directors and associates who leverage BCG’s data-driven approach to support the company’s 140-plus golf courses. Her team creates revenue growth strategies and implements pricing recommendations, sales monitoring, media buying, promotional outreach and design services.
Clark is backed by BCG’s industry-leading digital and experiential marketing platform that includes in-depth customer behavior and segmentation analysis, tailored messaging and precise metrics.
“Billy Casper Golf interacts with one of every eight U.S. public golfers,” says Clark. “Our sophisticated systems and algorithms fuel this war chest of qualified data to provide golfers what they want, when they want it and how they want to consume it.”
“Emily’s passion, team leadership and strategic marketing prowess are invaluable,” says Peter Hill, Chairman and CEO of BCG. “In addition to increasing loyalties of current golfers, she innovatively develops programs which attract new generations of players and club members.”
About Billy Casper Golf
Founded more than 25 years ago in cooperation with the late golf legend Billy Casper, the company is one of the largest domestic owner-operator of golf courses, country clubs and resorts with nearly 140 properties in 29 states. Headquartered in Reston, VA with regional offices across America, Billy Casper Golf specializes in course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
In addition to providing management solutions, company highlights include Buffalo Brand Invigoration Group, the in-house golf-sport-lifestyle strategy development, public relations, branding, integrated marketing, digital-social media and creative services firm; Billy Casper Signature, the private division that manages high-end, member-equity, residential-inclusive and other types of clubs and resorts; BCG Ventures featuring proprietary, innovative programs like the annual “World’s Largest Golf Outing;” and Casper Labs, the testing ground for FootGolf, GolfBoard, Billy Casper Digital Network and other programming that drives engagement.
More information: www.billycaspergolf.com, 703.761.1444.
Contact:
Andy DeKeuster
Billy Casper Golf / Buffalo Brand Invigoration Group
703.891.3324
adekeuster@billycaspergolf.com
