With PerformanceTrak now just a memory, it’s timely and appropriate to ask the question regarding industry measurement of, “Now what?” Contributing Editor Stuart Lindsay gets lead billing in this month’s Pellucid Perspective with his piece regarding what the Edgehill/Pellucid crystal ball shows as to the next evolution (dare we say “revolution”?) in performance tracking and benchmarking. Not wanting to give it away, it can be said that our proposed approach both builds on what PerformanceTrak established as well as incorporating some transformational elements that are ready for primetime but just not considered in our 10-year V1 of industry performance tracking. Coincidentally, NGCOA CEO Jay Karen also weighed in on the topic in the preface to this month’s Golf Business Magazine and we offer that article as well for a “2nd opinion” on the information and insights challenge facing the industry. To explore this topic further click on the link below to read the current issue:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201604/
In addition, the April issue covers the following topics by our staff of opinionated and entertaining writers:
• Editor-in-Chief Jim Dunlap takes a look at the long-rumored, finally-announced acquisition of IBS by EZLinks Golf. Beyond just picking up an expanded customer base, Jim’s interview with CEO Gary Cohen lays out the strategy and tactical considerations in the near future and what benefits might accrue to the average current customers of each platform
• Publisher Jim Koppenhaver bats clean-up this month with his article based on positive and pro-active interactions with the Myrtle Beach Area Golf Course Owners Association from his presentation at their quarterly meeting where they discussed and debated core consumer, marketing and pricing concerns
• Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) and Cincinnati, OH as this month’s Market Focus which registered as the 20th healthiest of the Top 25 US Golf Markets in our annual ranking update.
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. With The Masters behind us and the season opening underway in the vast majority of US markets, Q2 could be an ideal time to reconsider sponsoring The Perspective for the upcoming year to get out new product news or build brand awareness among the golf industry business community. For those wanting to increase their brand exposure and be associated monthly with intelligent discussion on key issues, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we would suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid’s recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Never-Search, GolfCourseRanking.com and Apparation LLC. For more information on this comprehensive database, updated quarterly and refreshed completely (all 15K+ US courses) every 12 months, contact jimk@pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analyzer), we’ll keep you one step ahead of the competition in this increasingly challenging industry landscape.
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