FOR IMMEDIATE RELEASE – CHASE54, the evolving apparel brand named for the pursuit of the perfect score in golf, announces its annual Mother’s Day Campaign will be headlined by its Chief Designer and Creative Director, Lulu Faddis. Faddis will be featured in the company’s national advertisements as well as their digital marketing campaign. The campaign pays tribute to the company’s tagline FOR THE PURSUIT, empowering women in the sport and industry of golf.
Faddis, who has been in the industry for 25 years, has worked exclusively in golf apparel for 13 years. Prior to CHASE54, she led the design for TEHAMA & IZOD G. Before that endeavor, Lulu successfully created and launched Trigelle, a women’s golf apparel brand that was purchased at country clubs, resorts and retailers. The business grew to 250 accounts worldwide in just two years. She is highly regarded in the markets of women’s and men’s golf apparel, contemporary apparel, young men’s and junior’s fashion. A graduate from the Fashion Institute of Design & Merchandising in LA, Lulu’s experience ranges from golf apparel to denim and contemporary fashion. She has worked for such brands as: Joie, Seven for all Mankind, 525, Chan Luu, 3 Dots, Rozae Nichols, BCBG Max Azria Mens and Lululemon.
“I’m honored to be featured in this campaign and showcase that women can achieve their pursuit, whatever it may be. Whether it’s a career in an industry dominated by men, being a mom or living a healthy life, it is all achievable with the right attitude,” Faddis says. “It’s exciting to me to see what is happening with women in the golf industry – brilliant organizations like EWGA and PGA Magazine Women Leaders Conference at the Stowe Mountain Resort are creating more opportunities for women in golf. These groups demonstrate the strong force we have in this industry and how we can contribute to the growth of the game,” she adds.
In addition to Faddis’ career accolades, she has another important job as the mother of two children – Myla, 11 and Hudson, 7. Her husband Dave empowers her to work hard and together, they have a busy family life. She says often times, being a mom is more difficult than her role leading CHASE54. “My responsibilities in my career come naturally to me, she says, I know what to do, when to do it and how to do it best. When it comes to the kids, I don’t always know what to do as situations can be unpredictable and the end result affects another human being in a deeper way,” she adds. “I find myself in such unique situations with new issues I’ve never before encountered and that is what makes it so challenging,” she adds.
Faddis is an entrepreneur, a creative visionary, a designer, a mom, a golfer and an avid traveler. In honor of Faddis’ 25 years of experience, CHASE54 will offer 25% off of online purchases in honor of Mother’s Day.
For more information on CHASE54, contact: Amy Yanda-Lee, Director of Marketing & PR at 303-526-6774 or amy@chase54.com.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, CHASE54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, CHASE54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
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