(MARLBOROUGH, MA) – CHAMP/MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes – announces the new PiviX received an Editors’ Choice Award from Golf Digest in the category of Best Golf Cleat & Spike, as featured in the magazine’s May issue.
The revolutionary new model features spring-flex traction technology for optimum rotational grip. Available now at retailers nationwide, PiviX has been making waves on the PGA Tour for the past year, as it was trusted by the winner of the 2015 U.S. Open, TOUR Championship, FedExCup and John Deere Classic. Coupled with the new SLIM-Lok fastening system, PiviX allows golf shoe manufacturers to develop lighter, lower-profile designs for improved stability, feel and balance.
“For decades, we’ve made it our mission to produce the No.1 spikes on Tour and with the new PiviX we’ve captured the trust of even more of the world’s most elite players,” says Harris MacNeill, President and CEO. “Our spikes provide golfers of any skill level with equipment that will benefit their performance in all conditions and the PiviX spike, along with the SLIM-LOK fastening system, are major engineering breakthroughs.”
Founded in 1931, the brand has been operated by the MacNeill family for nearly nine decades. In the 1940s, they introduced the SURE-LOCK golf spike, which quickly became the choice of the world’s best players, including the legendary Byron Nelson. The Hall of Famer suggested the company adopt his nickname, “CHAMP,” for marketing purposes. For 2016, a refreshed logo and updated packaging colors/designs will complement a new social media presence, as the brand will now utilize the handle @champgolf1931 across all channels to reflect its heritage.
Over the past 85 years, the company has been responsible for a number of innovations in golf traction, including in 1988 when they launched the first “soft spike,” ushering in a paradigm shift that was focused on green-friendly designs and player comfort. Beyond golf, the company has a strong presence in a variety of other sports and industrial activities, including football, soccer, baseball, logging and more.
Beyond its wide range of technically-advanced spikes, the company’s signature products include the Zarma FLYtee™ series and innovative C Grips line. Designed with a strong emphasis on technical innovation and game-improving performance, the C Grips collection has gained a loyal following among players who recognize its superior feel, durability and performance characteristics.
For more information: www.champgolf.com, 1-800-OK-CHAMP.
About CHAMP/MacNeill Engineering Worldwide
Celebrating more than 85 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world’s first locking spike, SURE-LOK. The company is the world’s largest manufacturer of replacement spikes specific to various sports, and the dominant global brand in football, soccer, golf, baseball, cricket and rugby. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.
Contact:
Bill Feidler
703.615.4034
Buffalo Brand Invigoration Group
bfeidler@buffalobig.com
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