Surrey, British Columbia – May 4th, 2016 – Technology company, DSG GLOBAL INC. (OTCQB: DSGT), announced today that they’ve entered a closed beta phase for their R3 advertising revenue program.
The program, which is an automated, bid-based advertising sales and delivery solution, is expected to open a new revenue stream for courses employing the DSG TOUCH solution.
“R3 stands for ‘Right Person. Right Ad. Right time’,” said Adrian Fulle, Chief Marketing Technologist. “From the moment they sit in the cart, we know who the golfer is, their purchasing habits, their likes, everything. Without disturbing their privacy, we will have all the information we need to serve an ad on the DSG TOUCH screen that they will appreciate.
The R3 program brings programmatic advertising and real-time bidding (RTB) to the golf industry. Programmatic advertising is a form of automated advertising where advertisers bid at an exchange for the opportunity to serve their ads in front of the consumer. The highest bid wins.
“The insane UNBELIEVABLE thing about R3 is that the entire process happens in 100 milliseconds,” explained Fulle. “Just like online and on streaming TV. It is imperceptible to the human eye. You sit in the cart and bam, an ad for that thing you have been thinking about buying pops up magically. It’s like the DSG TOUCH is an extension of your life.”
Research shows that consumers are okay with seeing ads if the ads are for products they’ve expressed an interest in. This is called “ad relevancy” and it’s a key factor to programmatic.
“Ad relevancy is our number one goal,” continued Fulle. “No longer are you going to see just any ad on the screens. Because of our technology, now you will see ads chosen for you specifically. And that means advertisers will pay higher fees, courses make more revenue and golfers aren’t blasted with a bunch of crap they have no interest in.”
Over a year in development, the R3 program is near completion.
“We’re very close to launching the R3 program and this closed beta is the step we have to take before going to market.” Added Clint Singer, Lead Software Engineer. “We’re excited about it because it’s a great piece of technology, but also because it speaks to one of our core values as a company; challenging the status quo.”
“It’s not a new technology,” added Fulle. “Programmatic has been around in digital for years and is making its way to TV now. But it will be a first for the golf sports industry and that’s what excites me. We’re going to be the company to bring a proven revenue model to our clients in golf. Because of that, courses that are considering GPS based solutions will want to think about DSG and the opportunities it will bring before they look at other brands.”
Find out more about DSG at www.dsgtag.com, or contact DSG directly:
For inquiries about advertising opportunities: carttagpro@dsgtag.com
About DSG Global Inc.
DSG Global, Inc. is a technology company that offers a variety of products for fleet management in several industries. Its clients are using DSG’s patented technology to significantly reduce costs, increase safety and enhance customer satisfaction. DSG has historically focused on the golf industry where golf course operators manage their fleet of golf carts, turf equipment, and utility vehicles remotely using DSG’s SaaS technology and advanced GPS hardware. Their technology is deployed in over 15,000 vehicles on 300 courses worldwide. DSG is aggressively expanding into new revenue streams through its R3 advertising program, golf tournament software, licensing and distribution of new technology like the all-electric, low speed vehicle, the 100e and their recent deal with telecom giant, SPRINT. You can learn more and visit DSG at dsgtag.com or FACEBOOK or TWITTER
Safe Harbor for Forward-Looking Statements
This information contains forward-looking statements. Forward looking statements in this press release include statements relating to the Company’s corporate finance and other strategic initiatives, and the Company’s expansion into markets outside of the golf industry. Forward-looking statements are inherently subject to risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, including, without limitation, the following: the timing and nature of any capital raising transactions; our ability to offer products and services for use by customers in new markets outside of the golf industry; the risk of competition; our ability to find, recruit and retain personnel with knowledge and experience in selling products and services in these new markets; our ability to manage growth; and general market, economic and business conditions. Additional factors that could cause actual results to differ materially from those anticipated by our forward-looking statements are under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” filed with the Securities and Exchange Commission. The Company disclaims any obligation or undertaking to update forward-looking statements.
Contact:
DSG Global Inc.
(844) 388-DSGT (3748)
