AUSTIN, TX – Distinct Software Solutions (DSS) is proud to announce the industry-wide launch of a revolutionary new golf marketing tool, DIME (Dynamic Intelligent Marketing Engine). This new product will be available through the company’s industry-leading golf marketing brand, CourseTrends, and it is expected to be a major step forward for intelligent online golf marketing online.
DIME compiles information from every aspect of the overall marketing ecosystem, including golf course websites, mobile apps, online stores, third party distributors, and social media. The information DIME receives enables it to identify customer trends, deliver timely notifications, and make intelligent recommendations for targeted golf promotions.
“The more information that is processed by DIME, the more effective it becomes,” said Ali Murdoch, CEO of Distinct Software Solutions. “CourseTrends has been the industry leader for many years and, with our success and experience, we can confidently say DIME is the future.”
With DIME, course operators will receive automated notifications identifying revenue opportunities and recommendations for promotions based on a variety of factors. Users can then approve DIME’s recommendations to automatically format and deliver offers to customers targeted to individual customer preferences.
DIME also features tee sheet / point of sale (POS) integration. Customer data is then synced between systems allowing DIME to create a player profile for each customer. Customers checking in at the course are then catalogued by DIME so that operators will definitively know each customer’s preferences, playing habits, and response rates to individual marketing offers. DIME will allow course operators to know their customers better than ever before, enabling them to deliver targeted offers designed to motivate individual player segments.
For more information about the many other features provided by DIME, visit www.coursetrends.com, or contact CourseTrends at 512-236-0060.
Contact:
Matt Czisny, 512-236-0060
