BROOKLYN, NY. May 11th, 2016 – HICKIES, Inc. has signed Masters Champion Danny Willett to a two-year endorsement deal. Willett will wear the HICKIES Lacing System as part of his equipment on the PGA Tour and European PGA Tour, and will be involved in creating a signature series of HICKIES products for golf.
The Englishman and professional golf champion discovered the HICKIES brand while playing in The Omega Dubai Desert Classic where he won the tournament, and has been wearing them ever since. Then Willett celebrated his first Masters championship in style when he won again wearing the HICKIES Lacing System at Augusta National. Willett will be wearing HICKIES this week in THE PLAYERS Championship at TPC Sawgrass in Ponte Vedra Beach, FL.
“I first stumbled across HICKIES in Dubai in the pro shop,” said Willett. “I wore them and won the first week! I love the product for my golf shoes. They give the shoes a really clean look, and the stability in them is very good. I’m really happy with them.”
“We are so happy for Danny and congratulate him on his performance and achievement at the Masters,” said Gaston Frydlewski, the company’s founder and CEO. “Danny’s use of our product is further validation that HICKIES can stand up to the rigors of sports and perform at the highest level. We are pleased to add Danny officially to our Team.”
To expand HICKIES sales into the golf market, the company has selected The Duran Group for executing the rollout to golf specialty retailers and golf pro shops nationwide.
“We evaluated the golf market potential for HICKIES a few weeks before the Masters, and the signs were very positive,” stated The Duran Group President Tony Duran. “Consumers spend a lot of money on great golf shoes, and now there is a performance lacing solution that makes their great golf shoes perform even better. HICKIES allows golfers to never have to worry about adjusting their laces before, during, or after their round of golf.”
About HICKIES, Inc.
HICKIES, Inc. is a global sneaker accessories company focused on athletic performance, innovation and design. The company’s flagship product, the HICKIES Lacing System, is made from memory-fit elastomer that flexes with the foot’s movement while still providing fit and stability. Current collections include HICKIES, HICKIES Metallic, and HICKIES Kids. HICKIES are sold in over 40 countries and is the leading pioneer in the replacement lacing industry with over 2 million packs sold. www.hickies.com
About The Duran Group
Headquartered in Orange County, CA., The Duran Group is the largest sales and marketing firm in golf, with established working relationships in over 6500 golf pro shop locations in the U.S. The Duran Group has been an integral part of the growth of over 50 golf and sports companies over the past 25 years, including the development of several new categories in golf such as plastic spikes, hybrid golf clubs, Golf GPS, and single rider, standing electric carts. The Duran Group also owns the National Golf Sales Association (NGSA), which is one of the five major associations in the Golf Industry. www.durangroup.com
Tony Duran, President, The Duran Group firstname.lastname@example.org 800-746-8144 Ext 101
Dan Pady, National Sales Manager, The Duran Group email@example.com 630-779-4672