Dear Golf Industry Professional:
There’s a changing of the guard, so to speak, at the USGA both in leadership and thinking regarding the significant decline in membership at both the national and the State/Region Golf Associations (SRGAs) level. We’ve had a look at the internal memo circulated to the SRGAs outlining the proposed changes which are a mixed bag of give-and-take for subordinate associations. Stuart Lindsay opines on the net benefit for “the little people” in his pros and cons treatment in our headline article. To explore this topic further click on the link below to read the current issue:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201605/
In addition, the May issue covers the following topics as we strive to provide equal parts of education and entertainment:
Editor-in-Chief Jim Dunlap takes a look at the continuing migration within the industry to 3rd party course management and the macro trends that are driving this shift. Jim also pens an article outlining one of the most curious “repurposings” of a golf course in the history of the industry (hint, the headline is “Bogeys become bison….”
Stuart Lindsay contributes Part II on the subject of course performance benchmarking and our collective thoughts on what the post-PerformanceTrak world needs to look like and what benefits would result to participating owner/operators
Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the April month and Year-to-Date weather impact as well as Detroit, MI as this month’s Market Focus which registers as the 21st healthiest of the Top 25 US Golf Markets in our annual ranking update.
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. With The Masters behind us and the season opening underway in the vast majority of US markets, Q2 could be an ideal time to reconsider sponsoring The Perspective for the upcoming year to get out new product news or build brand awareness among the golf industry business community. For those wanting to increase their brand exposure and be associated monthly with intelligent discussion on key issues, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we would suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid’s recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Never-Search, GolfCourseRanking.com and Apparation LLC. For more information on this comprehensive database, updated quarterly and refreshed completely (all 15K+ US courses) every 12 months, contactjimk@pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analyzer), we’ll keep you one step ahead of the competition in this increasingly challenging industry landscape.
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