New York, May 24, 2016 – Tharanco Lifestyles and Greg Norman Collection announced today that they have signed a master license agreement with China Outfitters Holdings Limited to make and market its Greg Norman Collection men’s and women’s golf, sportswear and accessories in China, Hong Kong and Macau. The line will be developed in collaboration with a China-based design team to target the Chinese consumer, reflecting the international reach of the Greg Norman Collection brand.
Shanghai-based China Outfitters will launch the collection in mainland China for Spring 2017 with distribution in Hong Kong and Macau to follow. The collection will reflect a full golf lifestyle approach and will be distributed through freestanding Greg Norman Collection stores as well as various department stores and on-course golf shops.
“We’re thrilled to announce Greg Norman Collection’s growth into China as we continue to extend the global presence of the brand,” said Michael J. Setola, CEO and President of Tharanco Lifestyles. “China is a key market for the brand and the choice of China Outfitters continues our expansion with the highest quality partners in key markets. China marks our 49th country partner. Based on the strong and rapidly-growing passion for golf in China, we are quite optimistic.”
About Greg Norman Collection:
Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired sportswear for men and women. Established in 1992, Greg Norman Collection is inspired by one of the world’s leading golf professionals, the man they call “The Shark.” Reflecting his adventurous spirit and confident, independent style, the Collection captures Greg Norman’s powerful elegance, enthusiasm and passion for an individual design sense.
About Tharanco Lifestyles:
Industry veterans Haresh Tharani and Michael Setola created Tharanco Lifestyles LLC in 2009 with the acquisition of the Greg Norman Collection. The partnership offers emerging and established brands a strong and resourceful operations platform with deep experiences in apparel sourcing and brand building in the domestic and international markets. The company also owns Dunning Golf and is the master license for John Bartlett
About China Outfitters Holdings Limited:
China Outfitters is an apparel design, manufacturing, marketing and sales company based in Shanghai, China. The Company offers a wide range of men’s casual wear under several internationally renowned, mid-to-high end brands, including JEEP, Santa Barbara Polo & Racquet Club, Sideout, Hallmark and London Fog. The company has 416 self-operated stores and 590 franchised stores located in 244 cities and 31 provinces across China.
Contact:
Annmarie Dodd, (646) 267-2508
annmarie.dodd@tlifestyles.com
