(MARLBOROUGH, MA) – CHAMP/MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes – announces the winner of the PGA Tour’s Dean & Deluca Invitational used the company’s new PiviX spike, a ground-breaking model that features spring-flex traction technology for optimum rotational grip.
Wearing a custom orange version of PiviX in his Under Armour shoes, the number two ranked player in the world took advantage of the spike’s two-way traction and recoil benefits to improve grip and delay foot fatigue across Colonial Country Club’s demanding terrain. Exclusively coupled with the SLIM-Lok fastening system, PiviX represents a significant shift within the industry wherein golf shoe manufacturers are able to develop lighter, lower-profile designs, allowing golfers to get closer to the turf for increased stability, feel and balance throughout the swing.
CHAMP, The #1 Brand on Tour®, has been the spike brand of choice for 38 of the past 52 major champions, including the reigning U.S. Open and British Open winners.
“This great young champion embraced PiviX last season and has since recorded a number of historic victories, while also being a catalyst for a slew of other Tour players transitioning to the new model,” says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. “All of our spikes provide maximum traction, durability and comfort to help players achieve the confidence needed to maximize performance.”
Beyond its wide range of technically-advanced spikes, the company’s signature products include the Zarma FLYtee™ series and innovative C Grips line. Designed with a strong emphasis on technical innovation and game-improving performance, the C Grips collection has gained a loyal following among players who recognize its superior feel, durability and performance characteristics.
For more information: www.champgolf.com, 1-800-OK-CHAMP.
About CHAMP/MacNeill Engineering Worldwide
Celebrating more than 85 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world’s first locking spike, SURE-LOK. The company is the world’s largest manufacturer of replacement spikes specific to various sports, and the dominant global brand in football, soccer, golf, baseball, cricket and rugby.
The company has produced several industry-changing systems under the CHAMP brand and has become the #1 Brand on Tour®. Beyond its wide range of technologically-advanced spikes and the Zarma FLYtee™, the company’s signature C Grips lines have gained a loyal following among players who recognize their superior feel, durability and performance characteristics. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.
Contact:
Bill Fiedler
703.615.4034
Buffalo Brand Invigoration Group
bfeidler@buffalobig.com
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