‘Fundu’ app shares city-specific suggestions for events, activities and attractions based on users’ pre-set preferences
(SEATTLE) – Annika Sorenstam – golf Hall of Famer and creator of the ANNIKA brand of businesses – has selected Seattle as the first U.S. city to be featured on Fundu, her free, just-launched app.
Powered by a proprietary recommendation engine, Fundu shares city-specific suggestions for events, restaurants, activities and attractions based on users’ pre-set preferences. Annika and her team have designed a virtual “fun finder” unique to the market that eliminates the time, work and frustration frequently accompanying manual internet searches. Fundu is for people of all ages and from every walk of life who want to be “in the know” about what’s happening either in their home city or when visiting elsewhere.
“We chose Seattle to launch because it’s a super-vibrant city with so much going on every single day, making it the perfect place to showcase the power and utility of Fundu,” says Annika, in town this week for KPMG’s second-annual Women’s Leadership Summit in advance of the KPMG Women’s PGA Championship at Sahalee C.C. “When combined with my involvement with this tremendous tournament, we thought it was a fantastic opportunity.”
Now available from the App Store, navigating Fundu is extremely intuitive. When users first sign up, they’re asked to select personal interests based on designated categories such as “Food,” “Entertainment,” “Shopping” and “Arts.” These selections are then used by Fundu to offer recommendations and alerts based on the user’s interests and location within a specified timeframe. Fundu becomes “smarter” the more one uses it, further drilling down on favorite events and activities. Other features include the ability for users to check and leave reviews, buy tickets at the push of a button and connect with friends.
Adds Annika: “Fundu makes our hectic lives easier and more interesting; I got tired of searching for things to do, places to eat or exhibits to see. Now, it’s all at your fingertips, curated specifically for you based on your personal preferences.”
Inspired in part by Annika’s Swedish heritage, Fundu’s name plays off the word “du” (which translates to “you”). At the same time, it’s a humorous take on “fun do.”
In the coming weeks, plans call for Fundu to launch in the Bay Area and Orlando, Fla., followed by New York, Los Angeles, Chicago and other U.S. cities this fall. Future goals include launching Fundu internationally.
For more information: www.funduapp.com
About Annika
Annika Sorenstam re-wrote the record books during her Hall-of-Fame playing career. She was the first woman to shoot 59 in a professional event and, in 2003, became the first to play in a men’s PGA TOUR tournament since the late 1940s. Annika won a record eight Rolex Player of the Year Awards on her way to amassing 89 worldwide victories (including 10 major championships).
After stepping away from the LPGA in 2008, Annika’s the rare professional athlete who made a seamless transition to the next phase of her career, building her ANNIKA-branded businesses while also raising a young family. The ANNIKA brand includes the ANNIKA Foundation, a clothing line with Cutter & Buck, golf course design business and more.
Contact:
Stephen Reynolds
Buffalo Brand Invigoration Group
703.344.6031
sreynolds@buffalobig.com
BuffaloBIG.com
