$2 million dedicated to local marketing blitzes in Atlanta, Chicago and San Francisco, leading GolfNow’s efforts in June to help grow the game
ORLANDO, Fla. (June 7, 2016) – The world’s largest online marketplace for golf tee times, GolfNow, is going local and investing more than $2 million to encourage more people to get out and “Go Play” in some of the more golf-crazy cities in the United States.
GolfNow’s simple message of “Go Play” highlights the initial phase of GolfNow’s June marketing blitz, which will focus on Atlanta, Chicago and San Francisco. The multi-faceted advertising approach will include television, digital, outdoor billboard and social media. Additionally, the names of select GolfNow course partners in each city are being included in the campaign creative.
“Our mission always has been to provide golfers with an easier way to connect with the game they love, said Jeff Foster, senior vice president, GolfNow. “We also feel a responsibility to do our part to help grow the game, so we’re confident that making these investments on the local level will have a positive impact on participation.”
As the world’s leading technology company specializing in golf-related products and services, GolfNow makes it easier for the golfer and the golf course to connect. By using golf’s most powerful online tee-time marketplace, GolfNow is helping what currently numbers nearly 3.5 million registered users book golf at more than 9,000 golf courses worldwide. More than 5 million rounds have been facilitated by GolfNow so far in 2016, a 7% increase over the same time period last year. Additionally, new bookers have increased 10% and “reactivated bookers” – or people returning to the game – have increased 17%.
According to data released in March by the National Golf Foundation, interest in playing golf is at an all-time high with an estimated 37 million non-golfers saying that they are interested in taking up the game. Additionally, numbers remain strong among committed and beginning golfers. NGF research also has revealed that golfers who use GolfNow are likely to play an average of 12 additional rounds and five new courses each year.
In recent months, GolfNow has introduced several other initiatives that encourage golfers to play more golf, including a loyalty program that currently is rewarding more than a half million golfers with rounds of golf, and “Worry-Free Tee Times,” which allows registered users the ability to cancel a tee time for any reason without incurring penalties.
About GolfNow
Founded in 2001, GolfNow is a technology company specializing in golf-related products and services with the most powerful tee-time marketplace in golf, offering more than 3.5 million registered golfers more ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices. GolfNow also provides technology, support and marketing services to more than 9,000 golf courses around the world, and is part of the suite of digital businesses managed by Golf Channel, which is seen in more than 200 million homes worldwide. For more information, go to GolfNowSolutions.com.
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