(STAMFORD, CT) – Buffalo Brand Invigoration Group’s role with Arccos Golf – maker of the game’s only GPS + Live Shot Tracking + Tour Analytics platform – has been expanded beyond public relations and media buying to now include digital marketing.
The growing partnership coincides with recent Arccos developments:
• Release of Arccos Driver ($79.99), a single-sensor shot tracking system that delivers real-time data for tee shot distances, fairways hit and other statistics. Launched in April to much acclaim, Arccos Driver detects each drive, then uses players’ smartphones to record second shot positions. Other benefits include individual player challenges based on performance history, and daily, weekly and monthly leaderboards.
• Launch of the complete Arccos Golf system ($299) and Arccos Driver for Android devices.
• Partnership with COBRA Golf for gofers to receive a complimentary Arccos Driver system with purchase of any COBRA KING Driver online and at participating retailers in the United States, Canada and United Kingdom.
“Buffalo’s ability to secure sales-driving publicity within and beyond golf media is second to none,” says Tom Williams, Arccos VP of Marketing. “It’s building an equally powerful solution for digital marketing, one that’s exceptionally helpful as we pioneer the performance tracking category and guide consumers along the path to purchase.”
Featuring one virtually weightless sensor for each club in your bag, Arccos Golf ($299.99) automatically records your shots and delivers info on distances hit, club averages, driving accuracy, greens in regulation, sand saves, putts and more. It also offers personalized course management via GPS 2.0, which shows GPS distances to any point on more than 35,000 courses and provides a GPS map of every shot you take.
“By helping golfers easily understand strengths and weaknesses from tee to green, Arccos encourages players of all abilities to take their games to dramatically new levels,” says Rich Katz, Managing Director of Buffalo BIG. “Collectively, we’re educating a growing segment of the golfing population and extending Arccos’ lead as the game’s No. 1 Performance Tracker.”
The Arccos system is fully automatic, requiring no alterations to pre-shot routines, additional devices, tapping or other hindrances to enjoyment and improvement. Its Tour Analytics platform was developed in conjunction with Peter Sanders, golf’s most renowned statistician. Drawing from his work with PGA Tour star Zach Johnson and others, it automatically breaks down players’ handicaps into five key components – driving, approach, chipping, sand game and putting – for golfers to:
– Gain insight into what every shot means, including correct club distance gaps, noticeable shot dispersion and other faults.
– Understand exactly how each part of their game contributes to scoring
– Explore comparative data in each of the five components from golfers with the same handicap
– Evaluate patterns across their entire golf history, supporting refinement of on-course tactics
Led by a team of Ivy League engineers, rocket scientists, PhDs and software designers, Arccos Golf is named after a function of advanced mathematics.
Arccos Golf and Arccos Driver are available at Apple stores, select golf retailers and pro shops nationwide, and www.arccosgolf.com.
About Arccos Golf
Arccos Golf, provides game-changing connected technology products for golfers. The company aims to revolutionize golf experiences by integrating GPS shot tracking with a sophisticated platform that generates comparative data which helps golfers truly evaluate their games. Arccos is based in Stamford, CT and its venture capital partner is LaunchCapital.
For more information or to view a demo video: www.arccosgolf.com. Get social: @arccosgolf, Facebook.
About Buffalo Brand Invigoration Group
Through its strategy development, public relations, integrated marketing, digital-social media and design work, Buffalo increases awareness and sales for companies and organizations operating in more than 40 countries. A division of Billy Casper Golf – one of America’s largest owner-operators of golf courses, country clubs and resorts – Buffalo golf-lifestyle clients include Arccos Golf, Ballybunion Golf Club (Ireland), BOYNE Golf, CHAMP Spikes, ECCO, Galvin Green, Lamkin Grips, LPGA, Nicklaus Brands, PGA National Resort & Spa, Sea Pines Resort and World Golf Foundation.
For more information: BuffaloBIG.com, 703.761.1444.
Contact:
Bill Feidler
Buffalo Brand Invigoration Group
703.615.4034
bfeidler@buffalobig.com