Dear Golf Industry Professional:
With election season in full swing and plenty of debate across a wide range of topics, this month Editor-in-Chief Jim Dunlap writes on how 2 changes to the law coming from our friends at the Dept. of Labor will likely have an impact on the average facility’s staffing, hours, pay and potentially bottom line. To explore this topic further click on the link below to read the current issue:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201606/
In addition, the June issue covers the following topics as we strive to provide equal parts of education and entertainment:
• Editor-in-Chief Jim Dunlap also takes a look at the slow-but-steady growth and impact of SNAG (Starting New At Golf) and how Terry Anton and Wally Armstrong are winning the war of attrition via schools and park districts and overcoming industry traditionalist perceptions that “it’s not real golf” (we’ve never heard that before, have we?)
• Stuart Lindsay extends his thinking and the collective experience of Pellucid & Edgehill in the necessary components and right metrics for performance benchmarking in Part III of his series on what the post-PerformanceTrak world should look like
• At the risk of piling on, Publisher Jim Koppenhaver takes a recent WSJ article on the how the PGA TOUR and PGA of America are applying Moneyball-type “stats” to player performance and pointing out that the industry of golf operations is being left in the dust as it relates to using information to improve performance visibility and corrective actions
• Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the May month and Year-to-Date weather impact as well as Minneapolis, MN as this month’s Market Focus which registers as the 22nd healthiest of the Top 25 US Golf Markets in our annual ranking
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. With the season now officially well underway in the whole US, June could be an ideal time to consider becoming a Pellucid Perspective sponsor to get out new product news or build brand awareness among the golf industry business community. For those wanting to increase their brand exposure and be associated monthly with intelligent discussion on key issues, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we would suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid’s recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Never-Search, GolfCourseRanking.com and Apparation LLC. For more information on this comprehensive database, updated quarterly and refreshed completely (all 15K+ US courses) every 12 months, contactjimk@pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analysis), we’ll keep you one step ahead of the competition in this continuing challenging industry landscape.
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