(LONDONDERRY, NH) – ECCO – a leading global manufacturer of innovative footwear – announces its sponsorship of Women With Drive a movement dedicated to growing golf participation among millennial women.
As a part of its support, ECCO will participate in the Women With Drive ambassador program and provide pairs from its premium range of women’s golf shoes as prizes during Women With Drive tournaments. Leveraging its more than 50-year heritage as a leading leather manufacturer, ECCO handbags will also be presented to event winners, along with smaller prizes for all competitors.
“ECCO has supported women’s golf since we entered the category more than a decade ago,” says Tom Dixon, Golf Product Manager – ECCO Americas. “The energy and excitement Women With Drive brings to the game makes the organization an ideal partner.”
Women With Drive is a community for women who share a passion for golf and want to expand their social network. Additionally, it hosts several events and tournaments each year aimed at creating fun, inviting environments that engage existing female players and encourage new participation.
“We’re leveraging both digital and experiential elements to connect women golfers with each other and draw in new players,” says Peter Kratsios, Co-Founder, Women With Drive. “Support from global brands like ECCO Golf allows us to keep expanding these platforms and driving membership.”
ECCO Golf shoes are worn in competition around the world by Fred Couples, Ernie Els, Peter Hanson, Graeme McDowell, Thomas Bjørn, Thongchai Jaidee, Will Wilcox, Ben Evans, Jim Renner, Minjee Lee, Caroline Masson, Gerina Piller, Jennifer Johnson, Kendall Dye, Pernilla Lindberg, Therese Koelbaek and Liz Young, among others. For further information about ECCO Golf, please visit golf.ecco.com.
About Women With Drive
Women With Drive is a digital movement aimed at increasing the number of millennial women playing golf by building connections between existing female golfers and inspiring new ones to take up the game. Partnering with the GolfMatch App, members get matched with other local golfers for casual rounds. Women With Drive also hosts fun, exciting and competitive tournaments for members of all skill levels. For more information: www.womenwithdrive.net
About ECCO
ECCO, a world-leading brand of shoes combining style and comfort, has built its success on great de- sign and leather quality, and innovative technology. Founded in Denmark in 1963, ECCO is one of the few major shoe manufacturers in the world, which owns and manages every aspect of its leather and shoe productions, and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes, and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs more than 19,000 people worldwide.
ECCO USA is based in Londonderry, New Hampshire. For more information: www.eccousa.com, 800.886.3226
Contact:
Cassie Phillips
Buffalo.Agency
703.891.3391
cphillips@buffalo.agency
Buffalo.Agency
