San Francisco, July 11, 2016 – How popular are digital shot trackers becoming in golf? Hitting a major industry milestone, GAME GOLF’s products have become the first to track more than one million rounds of data from amateur and professional golfers around the world.
“Never before has there been any data on how amateur golfers actually play the game,” said John McGuire, CEO of GAME GOLF. “With this much data, captured on a global scale, we are the only company that has a true picture of what people are doing on course. We have information on their strengths, weaknesses, how they play each course, where they can improve and more.”
GAME GOLF created the stat tracking category with the launch of GAME GOLF Classic in Spring 2014, proving to golfers how tracking their stats can help shave strokes off their games by better understanding their strengths and weaknesses on the course.
GAME GOLF LIVE is the company’s award-winning and most advanced golf shot tracker. It operates in real time to track and analyze a golfer’s game. It is the only shot tracker that is allowed in competition play under the Rules of Golf issued by the USGA and R&A and is being used by golf professionals like Graeme McDowell, using it days before the Masters to help gain an edge on the Augusta course.
GAME GOLF LIVE uses GPS motion sensor tags and near-field communication technology that is attached to the tip of the golf club grips and a lightweight device that is worn on the player’s belt. Golfers pull a club from their bags, touch the tag to their GAME GOLF device or Android phone, and hit their shots. GAME GOLF captures robust data on each shot that is instantly visible on the GAME GOLF app, on any iOS (iPhone) or Android phone, smart watch (Apple and Pebble, Android Wear coming soon) or computer.
Among the million rounds of data, two surprising trends have emerged. The first is that 94 percent of all golfers under-club. “GAME GOLF is valuable because you can’t fool data,” said PGA Professional Graeme McDowell who has been involved with the company from its very beginning. “The professionals have ShotLink IntelligenceSM to tell them how they’re playing. Now, amateur golfers can really see how they’re doing and can adjust their games. So, when the data says that you consistently misjudge distances, make good use of the powerful built-in rangefinder to know how far you need to hit the ball, and pull one club longer to make a better shot.”
A second major finding is that young golfers (under age 19) are the most accurate drivers in the game with 55 percent of them hitting fairways off the tee.
“We literally track every aspect of your game, from true distances of each and every club, location of every shot, fairways hit, greens-in-regulation, putts per hole, and the accuracy and distance of shots off the tee and on approach and much more,” added McGuire. “Once you know how you’re actually playing, you can focus on improving.”
Since the company’s launch two-and-a-half years ago, radical advancements have been made to the system nearly every six months. This summer, GAME GOLF added a new Pin Placement feature that allows golfers to select the edit button on their phones, zoom in on each green and drag the pin to its precise location, resulting in putting stats that are 100 percent accurate on every green. “With this improvement, we are literally building the world’s first and most robust set of accurate data on pin placements and putting for the amateur golfer,” said McGuire. “What’s cool is that the next players to play the course on the same day will see automatically accurate pin placements and can truly plan their game strategies.” The new feature also allows for precise adjustment of ball locations on the green relative to the pin, further enhancing the accuracy of the data. The pin placement feature is currently available on iOS (iPhone) platforms and coming very soon to Android systems.
GAME GOLF also added an Auto Hole-Switching feature that works more smoothly and handles multiple golf situations better than other competing devices. With this feature, GAME GOLF LIVE now tracks a golfer’s movements from hole to hole, automatically updating the system in real time, the whole time a golfer is on a course. Auto Hole-Switching is live on Android and iOS (iPhone) platforms.
The PGA of America and Golf Channel are partners in the brand that is used by PGA Pros Graeme McDowell, Jim Furyk, Lee Westwood, and Chesson Hadley, LET Pros Sophie Walker, Olympic contender Maria Verchenova, professionals and students at Golf Channel Academies, the Hurricane Junior Golf Tour and others.
GAME GOLF LIVE can be found for $249 ($50 off summer promotion) at GAMEGOLF.com, in golf specialty shops and more than 800 green grass pro shops; and on #AmazonLaunchpad. GAME GOLF does not require any additional service fees. For more information or to view videos of GAME GOLF in action, visit GAMEGOLF.com or follow us on Facebook and Twitter at @GAMEGOLF and on Instagram at @GAME_GOLF, #GAMEGOLF.
About GAME GOLF LIVE
Winner of a Golf Digest 2016 Editor’s Choice Award for Best Game Analyzers, GAME GOLF LIVE uses an updated wearable GPS device that communicates with feather-light NFC sensor tags attached to the top of the grip on each club and an integrated software platform that automatically tracks and captures performance data, in real-time. There is a powerful rangefinder; and the data from every shot, including putts, is instantly displayed on your iOS or Android phone and on your smart watch (Apple and Pebble). Strokes Gained Analysis offers robust metrics on shots and compares a player’s most recent rounds to a scratch player’s rounds to see how many strokes are lost driving, in fairway play, chipping or putting. The system proactively gives you TIPS on the areas where golfers should focus their practice time. It’s easy to share you information with coaches and friends through the system and via Facebook and Twitter. The platform has captured data on more than 90 million golf shots from more than one million rounds of golf on over 37,000 courses mapped worldwide. Consequently, GAME GOLF LIVE is the world’s easiest, most accurate and most robust system for analyzing your game and having more fun with other golfers.
Contact:
Contact for interviews, hi-res photos and GAME GOLF devices to test/review:
Siobhan Olson, Siobhan@FeistyPR.com, 336-769-6365
