Pellucid announces that their definitive State of the Industry (SoI) presentation delivered annually at the PGA Merchandise Show in Orlando is now available as a pay-per-view product (1-day access to the 70 minute video incorporating charts and commentary). For $9.99, purchasers get immediate access via the web to the 2016 presentation recapping the following facts and trends registered and observed for 2015:
• Revenue results and the rounds (volume) and rate (unit price) components at the national level and by facility classifications
• Rounds demand and weather-adjusted Utilization results for the year, average facility velocity (net effect of supply/demand changes)
• Golf Playable Hours for 45 regions and year-ago comparisons, capacity rounds at the national level for the year and all facilities average
• Changes in the size, shape and involvement levels of the consumer base as well as attraction/attrition figures
• Equipment sector gains and losses compared to year-ago and the ’07 benchmark
• Commentary on Customer Service trends and needs with a focus on Millennials
• Technology changes and the impact on the average facility and industry
• The need for benchmarking and more quantitative tracking of performance
The pay-per-view can be paid for and accessed by using the below link:
For those wanting a wider perspective on key industry metrics, unlimited access to the video and the supporting charts, graphs and commentary, the full SoI suite is available in either of these Pellucid products:
• Pellucid Publications Membership, $495 annual membership includes:
o State of the Industry report suite; 50 slide .ppt charts, 45 page .pdf commentary document, access to the 70 minute presentation video
o Outside the Ropes newsletter; digital monthly newsletter covering a wide range of industry topics; always a unique and rare perspective
o Weather Impact Analysis:
• National version – Monthly Geographic Weather Impact Tracking, .xls workbook containing national, 45 regions and 61 markets Golf Playable Hours changes, Utilization (monthly trend chart current year)
• Local version – Cognilogic web-service specific to your facility for Golf Playable Hours and Capacity Rounds, current month, year-to-date and 10-yr average, unlimited access for 1 year
o Market Analysis
• National version – Top 25 US Golf Markets Scorecard and composite ranking; delivered in .xls format, over 25 measures per market ranging from future population growth to Revenue per Available Round averages
• Local version – Local Market Analysis data specific to the facility and up to 3 draw areas (i.e. 15, 25, 30 minute drivetime) spanning facts on demographics, participation & local golfer estimates, rounds potential by income/age/ethnicity distributions, supply/demand balance, average velocities (demand per supply) and a facility list with select facts and Pellucid classifications
o National Consumer Franchise Health Scorecard; detailed breakdown of the demographics (income, age, gender), involvement levels and play rate (incorporating participation and frequency rates) of the consumer base, compared to year ago and moving multi-year average, delivered in .xls workbook
• State of the Industry report suite for $249 (see description above)
Both the above products can be ordered online and immediately downloaded at:
All of the above products have been designed and created to help our clients better understand and quantify the macro golf industry economic factors which influence their businesses. Better-informed stakeholders make better-informed decisions. You too can be better-informed in exchange for a $10 investment. We think it’s a reasonable place to start.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
