Designer brand G/FORE will be breaking new ground in golf fashion once again with its new spring/summer 2017 collection.
The progressive American brand, created by fashion-industry pioneer Mossimo Giannulli in 2011 – founder of the billion-dollar clothing company Mossimo Inc – has enjoyed a meteoric rise in its first few years on the golf scene.
And, in keeping with its growing reputation for bold innovation, the new collection boasts plenty of striking colour schemes, unique style ideas and trademark G/FORE boldness. But there is also a classical tradition at the heart of the collection, with a modern spin added to it.
The customary G/FORE focus on quality and the use of technologically-advanced materials also remains at the forefront of the collection, to further enhance the brand’s standing.
The essential polo range has been updated with mercerised cotton fabric – which has stretch qualities and a slight sheen with a hidden button down collar and covered placket.
The selection of zip-up knitwear is a smart new addition and, as men’s golf fashion explores new trends, G/FORE has added plenty of its own unique interpretations. A new version of the increasingly popular ‘jogger’ trousers has been introduced, while camo-print polos, slogan T-shirts and skinny trousers also feature.
But G/FORE, which initially burst on to the scene with a unique footwear range, has stayed true to its own traditions with the new cruiser – a stylish loafer-style golf shoe – available for men and women. There are also two new versions of the high-top crusader shoes, which have been worn recently by brand ambassador and two-time US Masters champion Bubba Watson.
The brand has also established a reputation for producing fashion forward women’s clothing that caters for the young, stylish golfer, and this collection is set to build further upon that.
Highlights of the collection include a merino wool, open-gauge polo – a timely addition given the significant trend in women’s fashion for ‘preppy’ looking polos.
Following an extremely popular range of skirts in its maiden collection, G/FORE has updated the line with an elegant pleated skirt, which will add a touch of glamour to any outfit.
Giannulli said: “We’re excited about this new collection and we’ve received an amazingly positive response so far.
“The cruisers have proved very popular and, as always, we’re proud to bring something different and exciting. We believe the whole collection offers variety, quality and our unique G/FORE style.”
The new collections also feature fine knitwear pieces throughout, crafted from luxurious custom hybrid yarns that are soft, lightweight and ideal for all-season layering.
G/FORE’s expansion in products and prominence has led to the recruitment of experienced salesman Casey Hoch, who has been appointed as national sales manager.
Hoch brings more than 20 years of sales experience with high profile brands in the golf industry including Cobra Puma Golf, TaylorMade-Adidas Golf, and MaxFli Golf.
Hoch said: “I am very fortunate and humbled to have this opportunity. G/FORE is a perfect fit for me and my relationship with golf. I think Mossimo says it best when talking about having a healthy respect for the traditions that golf was built on, while disrupting the space to create something different.”
For trade enquiries, please contact pr@gfore.com
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Press release written and distributed by the Azalea Group on behalf of G/FORE.
• Mossimo Giannulli – who is married to Full House and Summerland actress Lori Loughlin -founded G/FORE in 2011 after becoming frustrated in his search for colorful and functional golf gloves.
• A fashion industry veteran and avid golfer, Giannulli founded the billion-dollar clothing company Mossimo Inc in 1987 and brokered a first-ever designer-exclusive distribution deal with Minneapolis-based Target Stores in 2000. G/FORE embodies Giannulli’s expertise in fashion, passion for golf, and dedication to creating products of unmatched performance and unparalleled style.
• G/FORE’s first few years have seen it grow from crafting colourful gloves to also producing premium golf shoes, apparel and accessories for both men and women.
• In just a few short years, the G/FORE brand has been worn by a host of top-level professional golfers, award-winning actors and music industry stars.
• G/FORE golf gloves are worn by professionals every week on the PGA, Champions, European, Japanese and LPGA Tours.
• In spring 2016, Bubba Watson joined G/FORE’s line-up of elite ambassadors.
For further information on G/FORE please contact Steve Wilson, at the Azalea Group, on 01730 711920 or steve@theazaleagroup.com.
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