Dear Golf Industry Professional:
Knowing that you’re all just riveted to your internet news sites and TVs following the Republican National Convention, we thought we’d add our voice to the political mix by profiling Cleveland as the Market Focus for the July issue of the Pellucid Perspective. However, given that only a minority of our readers actually read the Market Focus section month-to-month, we thought we should widen our lens and include a couple different perspectives on the recently “leaked” video of GolfNow’s Annual Sales Meeting. Publisher Jim Koppenhaver offers his assessment on their outlined strategy and success odds for the various components of their growth plans. Spoiler alert, contrary to other industry observers’ belief that there’s some “smoking gun” provided of malicious intent, neither he nor Stuart believe there’s any behavior that’s “criminal” vs. “careless.” To explore this topic further click on the link below to read the current issue:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201607/
In addition, the July issue covers the following topics as we strive to provide equal parts of education and entertainment:
• Stuart Lindsay takes a more expansive view of how GolfNow and EZLinks (TeeOff.com) are evolving to the realities of a shifting marketplace including TeeOff.com announcing to their facility partners recently that they’re moving to pre-paid commissions with the (perceived) benefit of, “No more cutting a check each month for these payments!”
• Editor-in-Chief Jim Dunlap looks at a recent partnership between the PGA of America and TOURGOLF with the objective of catching the rebound in corporate golf and monetizing idle private club time on Mondays for mutual fun and profit. In addition, Jim profiles how Landscapes Unlimited has successfully morphed and adapted their business model since the turn of the century to remain viable and grow as their primary revenue source (new course construction) went dormant during the build-a-course-a-day bust period
• Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the June month and Year-to-Date weather impact, May Utilization as well as Cleveland, OH as this month’s Market Focus which registers as the 23rd healthiest of the Top 25 US Golf Markets in our annual ranking (see, wasn’t kidding in the intro paragraph)
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. With the season now officially well underway in the whole US, June could be an ideal time to consider becoming a Pellucid Perspective sponsor to get out new product news or build brand awareness among the golf industry business community. For those wanting to increase their brand exposure and be associated monthly with intelligent discussion on key issues, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we would suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid’s recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Never-Search, GolfCourseRanking.com and Apparation LLC. For more information on this comprehensive database, updated quarterly and refreshed completely (all 15K+ US courses) every 12 months, contact jimk@pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analysis), we’ll keep you one step ahead of the competition in this continuing challenging industry landscape.
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