FOR IMMEDIATE RELEASE – CHASE54, the evolving apparel brand named for the pursuit of the perfect score in golf, announces it will launch its Spring 2017 Collection “TECH BY THE OCEAN” at the 2016 PGA Fashion and Demo Experience in Las Vegas. The company’s new collection is a fresh interpretation of ultra-performance fabric technologies embracing natural settings. Nature and technology join forces to offer the most vibrant active collection ever created by CHASE54…a true style revolution.
Three groups headline the “TECH BY THE OCEAN COLLECTION” for both men and women, topped off with our ELEMENTS collection to work into each grouping. The styles incorporate dynamic details like GLOFUZE™ reflective technology and the signature STAY COLLAR collar stays for men. Bold custom colors make the various groupings pop and complement one another for a retail or pro-shop setting.
The company’s illustrious designer and Creative Director, Lulu Faddis, describes the eclectic inspiration and fresh thinking behind this line…”this collection brings together two different ends of the spectrum -mainframe technology and the fresh spirit of nature – creating a renewed and active-focused collection for men and women. Our design inspiration has been travel-oriented in the past, which is relevant since we are a global, vertically-integrated company backed by 30 years of manufacturing experience. Since we are also an authentic family-owned brand, we decided to bring this one home a bit by expanding our horizons. Open skies, day or night, play a big part in this line. And when you open things up, the possibilities are endless,” says Faddis.
SPRING 2017 COLLECTION HIGHLIGHTS
EXPANDED ELEMENTS COLLECTION – MEN AND WOMEN
Launched in January with our fall collection, the basics collection continues expanding and aligning with our fashion lineup. It makes our most luxurious tech fabrics accessible in a core collection to present an all-season offering.
MEN’S – ESCAPADE
This group lives life on the edge with its bold, daring and brilliant style. Combining the complexity of the game with the simplicity of clean design, it escapes the real world. Discover the innermost Bond and join C54 on course for an unforgettable escapade. Color highlights include sulphur, ultramarine and heather grey. Fabric highlights include our DryFuze® moisture-wicking technology and dynamic prints.
MEN’S – EXTRA SPECTRAL
Turn ambitions and desires into reality with innovation and imagination. Ambiguous, yet strongly structured, this group balances spontaneity and practicality. He’ll rock his game in magenta and be extra spectral. Color highlights include magenta, tangelo, heather grey and platinum. Fabric highlights include our DryFuze® moisture-wicking technology, a reflective print and a gorgeous ombre print.
MEN’S – MAIN FRAME
Step inside the screen and outside the box in this electrifying group. It’s where analog and digital coalesce to modernize design, performance and bring nanotechnology to life. Infuse the game with the Main Frame. Color highlights include shamrock, heather grey, white and black. Fabric highlights include our DryFuze® moisture-wicking technology, a reflective print and a striking plaid print.
WOMEN’S – DECO DRAMA
For a modern fashionista who loves painting her vision on and off the course. It’s a place where decorative fleur de lis comes alive through modern metallic and bold colors are topped off with feminine subtleties. It travels back to the Great Gatsby, but forward with a modern twist of elegant athleticism. Color highlights include celeste blue, citron, black and white. Fabric highlights include our DryFuze® moisture-wicking technology and a reflective print carried through a skort, a sleeveless polo and a full-zip jacket.
WOMEN’S – DIGITAL OMBRE
Catch the vibe of confidence in new wave high-octane hues inspired by the creative era of the 80s. Ombre patterns, color blocking and statement color top off a design balance that transitions to the course and life. Color highlights include flame and iris paired with a crisp white. Fabric highlights include our DryFuze® moisture-wicking technology and mesh.
WOMEN’S – COSMIC DIMENSIONS
A constellation for the course, she’s a star inside and out in this strong and feminine active grouping. Step out in a whole new galaxy with beautiful prints inspired by the night sky to create a glittered visual effect. Color highlights include hot pink, black and white. Fabric highlights include our DryFuze® moisture-wicking technology and GloFuze® reflective technology.
For more information surrounding the new Spring 2017 collection, please contact Director of Marketing & PR, Amy Yanda-Lee: amy@chase54.com 303-526-6774.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
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