When a man invests US$10 billion in a mammoth multi-faceted leisure and entertainment complex with golf as its central theme, he must have some very good and valid reasons to do so.
The visionary is Dr. Ken Chu, chairman of the Mission Hills Group in China and the property is Mission Hills in Shenzhen (mainland China) and Haikou (Hainan) – a sprawling facility that is recognized as the world’s largest golf resort.
For the past couple of years Dr. Chu has been highly focused on developing his “Golf And More” business platform.
Central to “Golf And More” is the integration of cultural, leisure and golf. Under his leadership, this concept has evolved from what was a massive golf conglomerate made up of 22 world-class golf courses into a spectacular showcase as a sustainable tourism destination.
“Under the “Golf And More” philosophy, we have expanded into urban leisure and commercial developments encompassing shopping, dining, entertainment, health, wellness, meeting, business and residential offerings, five-star resorts, award-winning spas and volcanic mineral springs, an international convention centre, golf academies, and Asia’s largest tennis facility,” said Dr. Chu.
Dr. Chu’s “Golf And More” vision is a successful working model that has helped to grow the game of golf in China.
In 2015, the Mission Hills Group generated more than 1 million rounds of golf which is directly attributable to the “Golf And More” marketing concept. As Dr. Chu puts it, each golf club in Asia is a microcosm of Mission Hills with a good cross-sectional sampling of what Mission Hills has to offer. The only difference being scale but Mission Hills has the working template for golf clubs to harness, engage and implement for success!
The logic is simple – “Golf And More” works for Mission Hills and in all probability, it will work for most golf clubs in Asia.
Dr. Chu will be delivering the keynote address at the 2016 Asia Pacific Golf Summit. Come and listen to the most powerful man in golf in the Asia Pacific and let him show you the pathway to an exciting and sustainable way to grow your business in golf through the “Golf And More” way.
Click on the link below to watch Dr. Ken Chu, Chairman of the Mission Hills Group first made reference to his visionary “Golf And More” concept for Mission Hills at the 2013 Asia Pacific Golf Summit in Jakarta. The following is a brief excerpt from his keynote address and three years later, his dream is now a reality at Mission Hills Haikou on the island of Hainan – https://www.youtube.com/watch?v=59C-w-GQplk
Delegate registration is open at https://secure.golfconference.org/event/asia-pacific-golf-summit-2016
Come join the golf industry as we celebrate the 10th anniversary of the Asia Pacific’s most important summit on the business of golf! See you in Hua Hin, Thailand on October 29-30, 2016.
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