Top Italian golf and leisure brand Chervò has turned to nature for inspiration for its new SS17 collection, using three of the solar system’s core elements to help create its latest eye-catching range.
Available at UK stockists from the end of this month, the contemporary range blends colourful textures with the luxury brand’s cutting-edge technology and is inspired by the three main solar system elements: sun, sea and earth.
The three natural components carry special significance for Chervò as they bear direct correlation with four of its market-leading technologies; SUN-BLOCK, AQUA-BLOCK, WIND-LOCK and DRY-MATIC.
Peter Erlacher, co-founder of Chervò ‘Spa, said: “It is no coincidence that sun, sea and earth are all connected with four of Chervò’s functional themes.
“Combining the shades and nuances of the colours of these elements with high- tech special functioning fabrics, Chervò’s clothing is designed to perform in the best way possible in the most demanding weather conditions, hence the company’s slogan: ‘ Wherever, whenever.'”
The SS17 collection was given a rapturous welcome by global distributors when it was given its worldwide debut at Chervò’s European headquarters in Verona, and its SUN-BLOCK, AQUA-BLOCK, WIND-LOCK and DRY-MATIC technologies all feature prominently in the new line.
Evenly split between men and women, the range offers a range of high-quality polos, trousers, gilets and performance jackets in an array of attractive shades, and has been created to provide wearers with maximum comfort, superior technical performance and unmistakable Italian elegance for use in all weather conditions – on the course in the clubhouse and beyond.
The latest polo and trousers designs incorporate the company’s renowned AQUA-BLOCK feature, combining the use of high-tech and noiseless fabrics with interlock knit construction, while Chervò’s globally-acclaimed DRY-MATIC garments are all made from a special polyamide micro-fibre, guaranteeing rapid moisture evaporation to ensure ultimate freshness in an elegant fit.
AQUA-BLOCK technology enhances the waterproof and breathing properties of the collection while the innovative qualities of its WIND-LOCK technology delivers warmth, softness, insulation and stretch-ability across its latest gilets and jackets, with Chervò using its acclaimed ‘Happy Goose’ 100 per cent animal-free down exclusively for padding in the latter.
In addition, the SS17 range is enhanced by a comprehensive knitwear range produced exclusively for Chervò by the Second Project Company, which lends a further sophistication and Italian elegance and is ideal for any occasion.
Created in 1982 by ??Manfred and Peter Erlacher, Chervò offers a range of vibrant, stylish and authentic collections which feature the latest cutting-edge technology and performance materials.
Chervò is available at around 1,000 multi-brand venues worldwide, and is established as the leading golf and leisure apparel brand in Italy and numerous other European countries including Germany, Switzerland, Austria, Belgium and Spain. In addition, it is available in pro shops at a selection of prestigious international golf clubs.
www.chervo.com
To discover more about Chervò, or to make an appointment, contact Chervò’s UK sales agents Tim Greenwood (England & Wales), on 07815 097928 or via tim@w3golf.co.uk; or Chris Thundow (Ireland & Scotland) on 07768 910606 or via christhundow@aol.com.
Information for journalists
Written and distributed on behalf of Chervò by the Azalea Group.
• Chervò was launched in 1982 when brothers Manfred and Peter Erlacher started producing innovative, fashionable and durable skiwear. Chervò entered the golf market a decade later and continued with the ethos of developing garments designed to enhance performance with a refined fashionable appearance.
• For further information please email Luke Frary at luke@theazaleagroup.com or phone +44 (0)1730 711920
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