FOR IMMEDIATE RELEASE – With the launch of its Spring 2017 Collection, CHASE54 expands its GloFuze technology offering with new reflective styles for men and women. With the technology, golfers can snap a flash image with their smartphone and see the contrast of the fabric designs come alive. This is the first season the company will integrate reflective technology into its women’s assortment, with Fall 2016 being the first for men with its Berlin Polo. CHASE54 attributes the integration of this technology to the success of its GloFuze items presented at the PGA Merchandise Show in Orlando. The company held an exclusive glow party to introduce the technology with over 500 attendees, including TEAM54’s Jerry Kelly and Will Wilcox. Continuing to push the limits of what’s possible and reflecting on what golfers need, the newly expanded offering reaffirms CHASE54’s market position as an industry leader in fabric creation and innovation.
“We’ve had such success with these progressive technologies and the industry is asking us for more,” says Lulu Faddis, Creative Director and Chief Designer for CHASE54. “The word is out that CHASE54 is innovating and our scientists are over-delivering,” Faddis adds. “Our goal is to bring an element of surprise to the industry when it comes to new fabrics,” she adds. “The reflective fabric is such a strong example of that, and yet only one example of all we are doing with our vertically integrated model,” she says.
SPRING 2017 TECH BY THE OCEAN PRESENTS GLOFUZE STYLES:
MEN’S
ANALOG POLO – $77
Available in: Black, Magenta, Platinum, Shamrock, Ultramarine, White
Short-sleeve front reflective print panel polo. Snap a flash photo with a smartphone and see the technology come alive.
WOMEN’S
LAVISH PULLOVER – $87
Available in: Black
1/2 zip reflective print mid-layer sets golfers’ game aglow. Snap a flash photo with a smartphone and see the technology come alive.
CHANEL SKORT – $92
Available in: Black
Reflective print skort. Snap a flash photo with a smartphone and see the technology come alive.
DECO SLEEVELESS POLO – $92
Available in: Black
Sleeveless reflective print polo. Snap a flash photo with a smartphone and see the fleur de lis design come alive.
*Select outerwear pieces incorporate a reflective thread.
For more information on CHASE54’s GloFuze reflective technology or to preview the Spring 2017 collection at the PGA Fashion and Demo experience, please contact: Amy Yanda-Lee, Director of Marketing & PR: amy@chase54.com 303-526-6774.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
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