For golf to grow, it’s not about the type of grass you have or the fertiliser or pesticide that you use or how you set up your golf course. This is a given!
For the game to grow, especially in today’s complex market, the human element matters and it matters more than ever before. The original importance and values attached to golf no longer apply. Golf has to be made exciting, vibrant and appealing to a new population comprised of younger demographics. Men and women who have been weaned on stimulating and engrossing hand-held game devices and active sports, recreational and leisure activities that don’t take up too much time and don’t burn holes in pockets!
None of the above fit golf, but that does not mean to say that we all become flat-liners. Far from it! This is when we all need to sit up and look at new and engaging ways of reaching out to younger demographics. We need them to play golf. We need them to become club members. We need them to support and patronise all of the services and facilities offered by our hundreds of golf clubs in the region.
This calls for immediate action and that action is MARKETING!
Golf clubs need to do a 360-degree flip and seek out new ways to promote and market their services to grow their respective bottom-lines. The days when you build and they come are over! It is cut-throat competition and those amongst us who can think up revolutionary marketing programmes that package a TOTAL EXPERIENCE for younger people, are going to be the GAME CHANGERS!
There’s no better man than Andrew Wood, the founder and president of Legendary Marketing LLC – the World Leader In Golf Marketing. This man has written the book on marketing for golf clubs and he is the guru when it comes to reaching out to younger demographics.
Andrew is one of the top keynote speakers booked to speak at the 2016 Asia Pacific Golf Summit to be held at the five-star Hyatt Regency Hotel in Hua Hin, Thailand on October 29-30.
Come and listen and see how you can equip yourself with exciting new thoughts to help grow your club’s business.
It’s all about MARKETING and there’s no one better qualified than Andrew to be your guide to a new future in golf!
Act now and book your seat to pick Andrew’s brains on club marketing. It will be the best investment you can ever make for your club. Registration is now open at: https://secure.golfconference.org/event/asia-pacific-golf-summit-2016
We’ll be waiting to welcome you in Hua Hin!
Contact:
