Devereux to unveil its latest creations for stylish men to trade audiences at MAGIC Las Vegas and the PGA Fashion & Demo Experience simultaneously
SCOTTSDALE, AZ. – Devereux, an innovator in properly styled men’s golf and resort clothing founded by brothers Robert and Will Brunner, will debut its Spring 17 Collection before trade audiences at the MAGIC Las Vegas and PGA Fashion and Demo Experience events this week in Las Vegas. Devereux’s Spring 17 introduction marks the brand’s full evolution from a golf specific men’s brand to one that is all encompassing of the entire luxury resort travel lifestyle, demonstrated with the introduction of a new fit, new fabrications and a new brand feel that is palpable.
Devereux’s Spring 17 offering will feature what Creative Director Robert Brunner is calling an “Increased Fit” in the new garments. The “Increased Fit” will be found primarily in the tops with longer sleeves, increased chest width and added room in the shoulders.
Beyond the evolving fit, Devereux’s Spring 17 Collection will be characterized by new, performance driven fabrications. A focus on providing consumers with quick drying, moisture-wicking, lightweight comfort influenced led to several exciting new formulations. One of the garments that best illustrates these advances is Devereux’s innovative “Hybrid” short that is designed for equal comfort and performance on land or in water.
Taking the luxury resort feel further than it ever has, Devereux has teamed up with a popular Hawaiian artist to co-design a new style polo that makes the wearer feel like he’s on vacation whenever he puts it on. This is just one of several new printed designs in the Spring 17 Collection that helps Devereux bridge the gap between fashion, art and luxury-resort travel cultures.
“The early feedback we’re getting from some of our longtime customers who have experienced sneak peeks of the Spring 17 Collection has been nothing short of phenomenal,” said Robert Brunner, Creative Director and Co-Founder – Devereux. “We are stoked to roll out the entire collection to both the menswear and golf industries this week, as we believe the new styles will resonate well with current customers who have always understood the Devereux vibe, and with new accounts, as well, who should now have a better sense as to what we’re all about and that we offer something truly different from the other men’s apparel choices in their shops.”
Devereux can be found this week at MAGIC at booth #33196 and at the 2016 PGA Fashion & Demo Experience at booth #1016.
Devereux apparel is crafted for resort lovers and golf enthusiasts, and features an array of polo shirts, pants, shorts, various luxurious layering items and headwear that is designed to seamlessly transition from the course to the street. For more information on Devereux’s entire selection of proper threads, visit www.dvrxgolf.com.
ABOUT DEVEREUX
Founded in 2013, Devereux is a premium, contemporary line of men’s resort and golf clothing headquartered in Scottsdale, AZ. Offering men “Proper Threads,” Devereux provides unparalleled style and comfort on and off the course. The Devereux collection can be found at the finest private clubs, resorts & specialty retailers worldwide. For more information, visit www.dvrxgolf.com.
Contact:
Jared Kelowitz, JDPR
864.233.3776, ext. 24
jaredk@jdpr.com
