Dear Golf Industry Professional:
Hard to imagine something that would overtake the Olympics for media coverage but the recent twin announcements of Nike exiting the equipment business and Golfsmith potentially filing for bankruptcy took what little air was in the room for golf’s return to the Olympics among the non-media folks in the industry. But first, Editor-in-Chief Jim Dunlap sat down with NGCOA CEO as his first anniversary at the helm approaches. Jay summed it up as, “There’s a list a mile long, but we’ll get to them.” To see what’s made the list after the Year 1 assessment and where he’s placing his initial “bets,” click on the link below to read the current issue:
The Pellucid Perspective August 2016
In addition, the August issue covers the following topics as we strive to provide equal parts of education and entertainment:
• Published Jim Koppenhaver does a brief chronology of Nike’s “dash” (the period between 2012-16) and whether Nike’s exit from equipment will be a net positive for the equipment sector and the industry in general or a bellwether of future decline in size and profitability of that component of golf’s economy
• Stuart Lindsay asks “Are there Darwin Awards in Golf?” as it relates to a number of topics ranging from Nike’s exit (culling the herd), Golfsmith’s financial challenges (they’ve put up a good fight and outlasted several others, is there another act yet to come?) and some superintendents who are trying to pass off poor conditioning as “firm and fast.” That’s a wide swath of ground to cover, go to his article to see how he navigates it
• Our guest contributor this month is Don Rea the owner/operator of Augusta Ranch in Phoenix AZ who is likely known to a number of our readers. Don was the instigator for last month’s Outside the Ropes issue titled “What’s Right With Golf?” and he came up with his own storyline and positive list of facts which we offered to publish if he could come up with a fact-based treatment on why golf isn’t dying and in response to the general media’s continuing morbid fascination with our industry (when they think of us)
• Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the July month and Year-to-Date weather impact, June Utilization, May equipment sales figures challenges as well as Pittsburgh, PA as this month’s Market Focus which registers as the 24th healthiest of the Top 25 US Golf Markets in our annual ranking (trailing Cleveland, that doesn’t happen often)
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. With 3 of our 4 core summer months now behind us, there’s still considerable golf to be played both literally and figuratively in getting your message out to our independent and progressive reader base. For those wanting to increase their brand exposure and be associated monthly with intelligent discussion on key issues, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we would suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid’s recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Never-Search, GolfCourseRanking.com and Apparation LLC. For more information on this comprehensive database, updated quarterly and refreshed completely (all 15K+ US courses) every 12 months, contact jimk@pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analysis), we’ll keep you one step ahead of the competition in this continuing challenging industry landscape.
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