COLLINGWOOD, ON, Canada — August 15, 2016 – Biion Footwear, a Canadian manufacturer of visually striking and seemingly weightless precision golf shoes, introduces their new 2017 spring line of golf footwear which feature never-before-seen color combinations as well as their new exclusive LUX line of golf shoes with a patent finish.
“The new 2017 spring line is most complete line of shoes and models we’ve created to date. Each collection showcases our tribute or homage to golf’s roots but in a fresh and bold way. We are excited to bring these significant new models to the market!” stated Biion Footwear CEO & President Rick Buchanan.
Each collection in the 2017 line-up has been redesigned to reflect where the sport of golf has been and where it is going, with the exception of the iconic Oxford silhouette called the “Classics Collection” – a highly popular style that embodies the consistencies in golf which the company admires, so it remains the same.
The new 2017 Saddles Collection features new vibrant and wild colorways as well as a new blocking style or a full back style which uses constant color from the rear portion of the upper to the mid or saddle portion. This design approach creates a new overall athletic look for the Saddles Collection. The new blocking style models includes the following colorways; cool grey and crimson with white sole, blue and white with red sole, steel blue and pink with black sole and black and gold with grey sole. Traditional Saddle style colorways include; white and mint with black sole, cool gray and lime with black sole.
In the pursuit of refinement, it becomes increasingly apparent that less really can be more. The new Oxford Brights are clean, vibrant statements and bright is not only a look and a name, it’s a position. The Oxford Brights from the new 2017 line of Biion Footwear will engage and impress all loyalists as well as the nay-sayers. The new colors take this imaginative line to new heights, the new colorways include; brick red with teal sole, brown with bright orange sole, black with neon blue sole, mustard with gray sole, navy with green yellow sole, white with red sole, cool grey with orange sole, hot pink with white sole.
Biion’s Wingtips personify the classic golf shoe silhouette but with a redefined and color spectrum that golfers can’t find anywhere. Colorways include the new mud, black with brick red sole, sage, bright blue, white with navy sole, gold, pumpkin, cool gray with dark gray sole, white, blue, red with light gray sole, gray, black, burgundy with white sole and red, burgundy, navy with white sole.
Patterns by Biion separate the company from all other golf shoes and the company wants to stand apart – no takes pride in standing apart. The company takes no part in conforming. What better way to achieve this then with wild and dynamic prints. This collection presents the company’s freedom in design and those who want freedom from the crowd. Colorways include; Anchor with light gray sole, Tropical with black sole, Oasis with black sole, Zebra with light gray sole, Black Camo with yellow sole, Miami with white sole, Jungle Night with white sole, Venice Beach with khaki sole, Vintage Camo with black sole, Python with red sole.
Spring 2017 brings with it a new player in the Biion brands roster. The signature series LUX Collection which feature luxurious patent finishes and rich patterns like snake, leopard and more. The patent finish, because opulence looks great on the golf course as well as in the clubhouse or at the office. There are seven models available in the LUX Collection they are as follows; royal blue python with lilac sole, black, yellow leopard with yellow sole, crimson red, black snake with white sole, saddle brown with white sole, charcoal with khaki sole, white with gray sole and the ever classic black with black sole.
A Biion is not just a visually striking shoe, it performs. This seemingly weightless precision golf shoe is equipped with an EVA upper that hugs your foot, yet remains flexible, giving you both reassurance and very little resistance in your swing. It’s like golfing bare foot.
The dual density midsole is a remarkable shock absorber that gets you through 18 holes of golf, with an amazing amount of comfort. We’ve worked with orthopedic and massage therapists focusing on fit, pressure points and support to design an inner footbed that compliments all of the above. Not only does this improve your golf game technically, it makes it more enjoyable. Isn’t that the point?
About Biion Footwear:
Biion Footwear was developed to inspire and represent people who don’t settle for the average or the norm. Those who are bold enough to embrace their own rules. The company was born out of a vision to create a versatile, comfortable, slip-on shoe that not only stands out from the crowd but attracts a crowd and fits a vast array of consumers. This foresight transcends lifestyle and transitions into golf as well as boating. From the outside, the Biion Golf Shoe appears to an unapologetically fashionable golf shoe but from the inside, the Biion Golf Shoe possesses performance factors that separate them from the others. Biion’s spikeless hexagon-patterned cleat with Hextra-grip technology provides maximum strength and stability, giving you the best possible traction through your every stride. Biion Footwear was born out of a vision to create a versatile slip-on shoe that not only stands out from the crowd, but attracts one wherever you go. No matter your style there’s a Biion for you.
Contact:
Vanessa Price
Read the Greens, GOLF Media
714-544-6515
Tracy Nackel
Read the Greens, GOLF Media
760-420-1602
