Melville, New York — Eyeking, the worldwide leader in performance eyewear, is pleased to announce the opening and staffing of a design and development studio in Irvine, California. This elite team will focus on the ideation and creation of Under Armour Eyewear and Hobie Polarized collections.

Scott Betty, Senior VP of Design for Eyeking stated, “The opening of our new California design and development studio marks a significant moment in Eyeking’s history as we bring together for the first time our talented creative team under one roof.” The design team will concentrate on category innovations in the performance, lifestyle sunglass and optical collections for the company.

With over 40 years of collective eyewear experience, this group will be keenly focused on delivering exciting and innovative eyewear products for Eyeking’s valued license partners including Under Armour Eyewear and Hobie Polarized. Betty continues, “It’s an exciting new chapter for Eyeking, and we’re confident the work generated in the California design studio will greatly benefit the brands we support as we look to 2017 and beyond. Most importantly, this new office is conveniently located in Irvine, with easy access to premium retail and nearby collaborative partners, as well as 300 plus days of sunshine a year.”

About Eyeking:

Eyeking, LLC is a fourth generation, award winning eyewear design firm that develops, markets and distributes globally, private label and licensed eyewear brands. Eyeking’s license partners include Under Armour Eyewear and Hobie Polarized. For more information on Eyeking please contact: Lisa@lisawellspr.com

Contact: