It’s definitely not an Anglo-Saxon swear word! It’s simply M-A-R-K-E-T-I-N-G – the art of the action or business of promoting and selling products or services, including market research and advertising.
The future of golf is not with the gate-keepers of the game – the self-appointed institutions and national golf associations. These gate-keepers are bureaucrats and technocrats pre-occupied with protecting their hallowed seats of power in a game that is in general decline.
The future of golf is in the hands of the men and women who own, operate and manage golf clubs. These are the people who have the destiny of golf clubs in their grip and these are the people that the Asia Pacific Golf Summit is designed to address.
As owners, operators and management, each one of you possesses the power to grow the game. It is within your remit to think up of strategies and brilliant ideas to retain your existing members, reach out to new members and make the game of golf exciting to younger people by introducing new and reviting formats of play. It is within your power to make this happen. Don’t wait for the national golf associations – they are bankrupt of ideas!
This is where MARKETING takes on a paramount role of importance. No longer can you wait for customers. You have to go out and drag them in and you can only achieve this by investing and indulging in exciting marketing programmes. Look around you and see who amongst your competitors are successful and chances are, you will notice that they have an active MARKETING programme that is a cocktail of various tools to reach out to different target audiences.
APGS 2016 is placing a massive emphasis on MARKETING because we believe that therein lies success for golf clubs. We need CHANGE and MARKETING is going to be that driver of change!
We have engaged the industry’s number one guru on marketing – Andrew Wood, the founder and President of Legendary Marketing. Here’s a sneak peek of what he will be talking about at APGS: https://www.youtube.com/watch?v=jXWEitLkxeo
Make a date to learn ideas that will work for you. There is no one better than Andrew to help guide you on your way to a new future. He has the key to unlock the future of golf for you. It is called MARKETING!
Book your seat now at this secure link: https://secure.golfconference.org/event/asia-pacific-golf-summit-2016 – it is a one-stop link to book your delegate seat, your hotel room, your transport and your golf game:
See you in Hua Hin in a bit!
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