NGF has developed a new application of their proprietary data models for the specific purpose of helping private clubs. The Private Club Report gives club management and boards the ability to make better business decisions based on unbiased information about the local market and the neighborhoods in which their members live.
The information in the report that will help guide strategic thinking includes local market demographics and golf supply/demand metrics, maps plotting members’ residences, and analyses suggesting where membership directors can look for prospective members. The data is valuable for a club that wants to better understand their market, develop a high-performance member recruitment strategy, or attain reliable data for discussions with their membership or club board.
“I am very impressed with the amount of relevant data NGF includes in this nicely packaged report,” said Jeffrey Kreafle, GM of Congressional Country Club. “We already knew much about the market around Congressional, but the information provided valuable insights.”
CLICK HERE TO DOWNLOAD A SAMPLE REPORT
NGF produces the report using their proprietary GolfMAP software, which generates a 15-mile radius around the club and extracts neighborhood block-level data from the U.S. Census and NGF’s golf supply and demand data sources.
The people who live around the club
NGF’s Private Club Report helps GMs and owners understand the local population that is available to support the club. The report includes key demographic variables such as population, growth trends, household income, household expenditures, median age, home ownership, education level, and other pertinent data points.
Where members live and where to look for new members
The maps and the zip code analyses in the report are extremely helpful in identifying where to market for new members. NGF geocodes each club member’s address and uploads the coordinates into two maps – one that shows all member residences on a map of household income, and another map that shows member residences over density of golfers. The maps give a clear visual representation of the neighborhoods that supply the majority of the club’s members.
In addition to the maps, NGF reviews the zip codes within the 15-mile radius and provides club management with the number of high-income households (those with the means to afford private club memberships), as well as the number of current members and high value prospects living in each zip code. Understanding the zip codes where members live and the ones with a large supply of high-income households provide a starting point for a focused marketing plan.
Golfer, golf facility and rounds played data
NGF proprietary golf supply and demand data in the immediate area around the club completes the market overview in the Private Club Report. Club management will learn the number of golfing households in the area, the golf participation rate, rounds played potential in the market, the number of golf courses, golf course supply by course type, 10-year change in supply and more. In addition to data, the report comes with a list of all golf facilities in a 20-mile radius that shows the facility type (private, municipal, daily fee), number of holes and guest greens fee category.
Everyone has a feel for the local area and an opinion on their market, but sometimes opinions within an organization differ, contributing to a lack of clarity about market factors that can affect demand for memberships. NGF’s Private Club Report removes the guesswork and replaces beliefs with reliable facts in one easy-to-understand format. Club owners and managers interested in arming themselves with reliable, unbiased market data can email or call NGF at (561) 354 1628. The report is available to NGF members for $495.
About the National Golf Foundation
The NGF is the most trusted and preeminent provider of market research, insights and direct marketing services for organizations that rely on accurate and timely information to support their businesses.
Please visit ngf.org for more information.
Contact:
Marc Blatchley
National Golf Foundation
561-354-1628
mblatchley@ngf.org
