(SARASOTA, FL) – The Palms Golf Club at Forest Lakes, managed by Billy Casper Golf (BCG), has named Sven Nelson the General Manager of Sarasota’s newest golf experience.
With nearly 20 years’ expertise in cross-functional course management, Nelson will reinforce and expand The Palms’ reputation as a community-centered, family-friendly haven for entertainment. He will oversee all club operations, including its recently renovated golf course, charming events space and expansive practice facilities which feature an aquatic driving range with five large island greens, one of which is from the Dayton 500 races.
Working with BCG local and national teams, Nelson will introduce player development programs and loyalty rewards to engage and retain a wider audience of golfers. His team will cement The Palms as the preferred choice for companies, leagues, clubs and organizations to hold special events, outings and tournaments.
“Without a doubt, Sven Nelson will heavily promote a fun and inviting atmosphere for golfers of all ages and abilities,” says Tony Cianci, Senior Vice President of BCG. “Under his direction, The Palms will continue to separate itself as the Gulf Coast’s most convenient and entertaining golf experience.”
“I’m honored to join The Palms’ family and eager to get to work,” says Nelson. “We’ve put together an amazing plan and, with a brand new course and more improvements on the way, there’s a lot of buzz in the air.”
Most recently at Adena Golf and Country Club in Ocala, FL., Nelson specializes in enhancing customer relationships, strengthening loyalties, and managing successful food and beverage operations. He served in the United States Army and also directed operations at The Tides Club (Seminole, FL) and Walden Lakes Golf & Country Club (Plant City, FL). Nelson joins a BCG family of general managers regarded as the industry’s most progressive operators and marketers.
About The Palms Golf Club
The Palms Golf Club at Forest Lakes offers unique golf and social experiences convenient to Siesta Key, Bird Key, Lido Key and downtown Sarasota. Completely redesigned by Gordy Lewis, the par-64 layout measuring nearly 5,000 yards from the tips provides entertaining challenges with an average playing time of less than three hours. Its distinctive aquatic driving range is an especially fun way to learn and improve skills.
Complementing the golf course will be an 8,500 square-foot clubhouse that includes a multi-purpose amenity room for private and member functions. Currently under construction, it also features a comfortable restaurant and bar overlooking the course. A modern chef’s kitchen, catering capabilities and full menu make The Palms a perfect host for group and special events.
More information: www.palmsatforestlakes.com, 941.388.7241.
About Billy Casper Golf
Founded more than 25 years ago in cooperation with the late golf legend Billy Casper, the company is the largest owner-operator of golf courses, country clubs and resorts in the U.S. with nearly 150 properties in 28 states. Headquartered in Reston, VA, regional offices across America, BCG specializes in course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
Company highlights include BCG Spectrum, Billy Casper Signature, and BCG Select management solutions; Buffalo.Agency, the in-house golf-sport-lifestyle integrated marketing firm; BCG Ventures featuring proprietary, innovative programs like the annual “World’s Largest Golf Outing” and Casper Labs, the testing ground for FootGolf, Billy Casper Digital network and other programming which drive engagement.
More information: www.billycaspergolf.com, 703.761.1444.
Contact:
Brooke Hemp
Billy Casper Golf / Buffalo.Agency
703.940.3515
bhemp@buffalo.agency
