Brooklyn, NY. Masters Champion Danny Willett will be featured in a new marketing campaign targeting avid golfers during the week of the Ryder Cup. Danny has been wearing HICKIES since he purchased them in Dubai earlier in the year, and he celebrated winning the Masters using HICKIES to add greater athletic performance and comfort over traditional shoelaces.
“We are thrilled to see Danny competing in the upcoming Ryder Cup with HICKIES. One thousand NYC taxis during the week of the Ryder Cup will be airing our new commercial starring Danny,” stated Sebastian Perez, Director of Marketing at HICKIES.” HICKIES and Danny will also be featured on Golf Digest’s website surrounding the Ryder Cup, and our marketing will drive consumer sales to our retailer partners in every part of the country while gaining exposure for our brand and our all-star.” A sneak peak of the video can be seen at https://youtu.be/RX2h5Y4r07Y.
“HICKIES makes a great golf shoe even better,” stated Tony Duran President/Founder of The Duran Group who is executing the rollout in the Golf Market. “The pace of market penetration for HICKIES in Golf isn’t surprising to me based on the performance factors of their superior lacing system. The sell through and reorder rate with golf pro shops has been strong, and the new marketing campaign will add fuel to the fire.”
HICKIES is now sold at over 100 golf pro shop locations nationwide, including numerous Top 100 Golf Shop locations which are selling HICKIES as a lacing upgrade when they sell a pair of golf shoes. Golf Pro Shops can receive complimentary samples of HICKIES for their Golf Professionals and Staff Members, and displays are provided for new Golf Pro Shop locations stocking HICKIES at their locations. To receive complimentary samples or for account set-up, please send your request to orders@durangroup.com or call (800) 746-8144 for more information.
About HICKIES, Inc.
HICKIES, Inc. is a global sneaker accessories company focused on athletic performance, innovation and design. The company’s flagship product, the HICKIES Lacing System, is made from memory-fit elastomer that flexes with the foot’s movement while still providing fit and stability. Current collections include HICKIES, HICKIES Metallic, and HICKIES Kids. HICKIES are sold in over 40 countries and is the leading pioneer in the replacement lacing industry with over 2 million packs sold. HICKIES have been seen on the likes of Kendall Jenner, Gigi Hadid, Alessandra Ambrosio, Chloe Grace Moretz, Selma Blair, and Baratunde Thurston.
About The Duran Group
Headquartered in Orange County, CA, The Duran Group is the largest sales and marketing firm in golf. With established working relationships with over 6500 golf pro shop locations in the USA golf market, The Duran Group has been an integral part of the growth of over 50 golf and sports companies over the past 25 years, including the development of several new categories in golf such as plastic spikes, hybrid clubs, Golf GPS and single rider standing electric carts. The Duran Group also owns the National Golf Sales Association (NGSA) which is one of the five major associations in the Golf Industry.
For more information: www.durangroup.com, 800.746.8144. Ext. 101
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