Designer golf brand G/FORE will be in for a flood of requests after launching its attention-grabbing umbrellas.
After teaming up with Haas-Jordan, the manufacturers of the sturdiest and most dependable umbrellas on the market, G/FORE has added its own distinctive, light-hearted take with a series of designs featuring gloved hand gestures, which are bound to soak up the interest when the heavens open.
Having forged its identity on brightly-coloured, high-quality gloves and eye-catching footwear and apparel, its brollies have stayed true to these values of unique style and performance you would expect from G/FORE, even when looking to stay dry in a downpour.
When the weather is miserable, the outlook is rather more cheerful with a thumbs-up, a peace sign and…a hand signal which invites the wet weather to go on its merry way!
The custom 62″ Haas-Jordan design features wind-vents on all eight panels, solid fibreglass ribs, black braided fibreglass shaft, slip-resistant ergonomic handle, and custom epoxy dome handle medallion.
The G/FORE brand, created by fashion-industry pioneer Mossimo Giannulli in 2011 – founder of the billion-dollar clothing company Mossimo Inc – has made significant strides in its first few years on the golf scene, adding some much-needed colour and humour along the way.
After Giannulli addressed his own frustrations in searching for colourful and functional golf gloves by introducing a full range in top-quality leather, its clothes have turned just as many heads in recent times with the trend-setting ideas.
And the umbrellas, which retail at £85, will keep users dry while creating another deluge of interest in the brand.
G/FORE founder Giannulli said: “At G/FORE, we like to combine cutting-edge fashion and technology with striking colours and designs. We like to stand out from the crowd and we’re sure these umbrellas will help us do just that.
“They have been well-received among the trade and consumers, who have understood they are supposed to be fun. But there is all of the quality and performance which are fundamental values we incorporate in everything we do.”
To view the brand’s full range of apparel, gloves, shoes and accessories, visit www.gfore.com
To find out more, please contact pr@gfore.com
Information for journalists
Press release written and distributed by the Azalea Group on behalf of G/FORE.
• Mossimo Giannulli – who is married to Full House and Summerland actress Lori Loughlin -founded G/FORE in 2011 after becoming frustrated in his search for colourful and functional golf gloves.
• A fashion industry veteran and avid golfer, Giannulli founded the billion-dollar clothing company Mossimo Inc in 1987 and brokered a first-ever designer-exclusive distribution deal with Minneapolis-based Target Stores in 2000. G/FORE embodies Giannulli’s expertise in fashion, passion for golf, and dedication to creating products of unmatched performance and unparalleled style.
• G/FORE’s first few years have seen it grow from crafting colourful gloves to also producing premium golf shoes, apparel and accessories for both men and women.
• In just a few short years, the G/FORE brand has been worn by a host of top-level professional golfers, award-winning actors and music industry stars.
• G/FORE golf gloves are worn by professionals every week on the PGA, Champions, European, Japanese and LPGA Tours.
• In spring 2016, Bubba Watson joined G/FORE’s line-up of elite ambassadors.
For further information on G/FORE please contact Steve Wilson, at the Azalea Group, on 01730 711920 or steve@theazaleagroup.com.
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