(RESTON, VA) – Nemacolin Woodlands Resort – the acclaimed luxury property in the Laurel Highlands of Southwestern Pennsylvania – has selected Buffalo.Agency for golf-focused public relations.
Buffalo will design and execute a strategic communications plan aligned with Nemacolin’s emergence as a premier golf destination. The resort will open Shepherd’s Rock next July, its second Pete Dye design in concert with Tim Liddy. The new 18 will join the resort’s Dye-designed Mystic Rock, former home of the PGA TOUR’s 84 Lumber Classic and ranked No. 60 in Golf Digest’s “America’s 100 Greatest Public Courses.”
“With the addition of Shepherd’s Rock we believe Nemacolin immediately moves into the upper echelon of world-class golf destinations,” says Monte Hansen, managing director. “There’s an exciting and unwavering commitment to golf from ownership, from our courses and instruction to our industry talent and leadership.”
In addition to Mystic Rock and Shepherd’s Rock, the Nemacolin Golf Academy offers an array of game improvement programming including: individual lessons, TrackMan® ball flight and V-1 Video swing analysis, one- and three-day golf schools, and one of the leading club-fitting centers on the East Coast. A commitment to growing the game also abounds, with numerous junior and family golf options.
Earlier this year, Nemacolin added two of the top names in the golf industry leading up to the opening of Shepherd’s Rock. Mike Jones, director of golf and recreation, comes to Nemacolin from Hawaii’s Kapalua Resort, one of the top golf resorts in the world. Director of instruction Eric Johnson, one of GOLF Magazine’s “Top 100 teachers in America,” arrived at Nemacolin just days after his former course, Oakmont Country Club, hosted the U.S. Open
“Few resorts anywhere will be able to match the thrill of playing these two incredible Pete Dye courses in such a beautiful, captivating setting,” says Rich Katz, Managing Director of Buffalo.Agency. “With more than 1.7 million golfers living within a half day’s drive, Nemacolin is positioned to become one of the country’s great golf destinations.”
For more information: www.nemacolin.com, 866.399.6957.
About Nemacolin Woodlands Resort
Nemacolin is one of North America’s premier luxury resort destinations. Situated on nearly 2,000 acres in Farmington, Pennsylvania, Nemacolin features 320 luxurious guestrooms, suites, townhouses and private upscale homes. The resort offers championship golf, including the Pete Dye-designed Mystic Rock golf course. Next July, the property will open Shepherd’s Rock, its second Dye-designed signature course. Outdoor enthusiasts can enjoy the Shooting Academy; Wildlife Academy that features everything from safari tours to dog sledding; Adventure Center, complete with zip lines and climbing wall; and Jeep Off-Road Driving Academy. Nemacolin boasts internationally acclaimed spa collection, 15 restaurants and lounges, including Lautrec, a Forbes Five Star and AAA Five Diamond restaurant experience. For meetings and events, Nemacolin’s 32,000 square feet of conference space includes three ballrooms, a lecture hall and 25 meeting rooms.
About Buffalo.Agency
Through its strategy development, public relations, integrated marketing, digital-social media, data analytics and design work, Buffalo.Agency increases awareness and sales for companies and organizations operating in more than 40 countries. Its growing client roster of leading and emerging brands includes American Diabetes Association, Arccos Golf, BOYNE Golf, CHAMP Spikes, Crown & Caliber, Dollamur Sport Surfaces, ECCO, Fila, Galvin Green, GolfBoard, GolfTEC, Hydrapak, Kauai Visitors Bureau, Keswick Hall, LPGA, Nicklaus Companies, PGA Golf Club, PGA National Resort & Spa, Scivation, Sea Pines Resort, Telluride Resort & Ski, US Club Soccer and World Golf Foundation.
Contact:
David Wood (703.635.0577)
Buffalo.Agency
dwood@buffalo.agency
Shane Sharp
Buffalo.Agency
ssharp@buffalo.agency
