ECCO Golf is delighted to announce that a new multi-year agreement has been reached with ambassador Fred Couples, extending the partnership between the parties.
Couples, the World Golf Hall of Famer and Golf Digest’s “Coolest Golfer of all Time”, will continue to compete with the ECCO Golf logo on the side of his hat, and showcase the Danish company’s multi-award winning Hybrid shoes during tournament play.
Couples’ relationship with ECCO Golf is widely credited with sparking the Hybrid shoe revolution. His performance at the 2010 Masters tournament, where he competed in the company’s pioneering Golf Street model, forever altered the global golf footwear market.
“I’ve competed in ECCO Golf shoes for a decade now, and I can honestly say I can’t see a time where I wear anything else,” said Couples. “The comfort provided is second-to-none and I love the look of the new innovations coming in 2017.”
One of the most popular golfers to ever pick up a club, Couples has captured 15 PGA Tour titles, including the 1992 Masters. His other notable achievements include winning the 1984 and 1996 PLAYERS Championships, twice earning PGA Tour Player of the Year and Vardon Trophy honours in the same season (’91, ’92), subsequently becoming the first American to reach No. 1 in the Official World Golf Rankings (six years after the system debuted).
Since joining the Champions Tour in 2011, Couples has won 11 titles, highlighted by the 2012 Senior Open Championship and 2011 Senior Players Championship.
“Fred Couples is synonymous with ECCO Golf,” said Jesper Thuen, Head of ECCO Golf – Asia-Pacific and responsible for sponsorship. “I’m delighted that our agreement has been extended as he’s been an incredible ambassador for us.”
For more information, please visit golf.ecco.com or contact:
Rebekka Schlippe, Global Marketing Manager, ECCO Golf.
Email: RESC@ecco.com
For press information contact:
Cassie Phillips
Buffalo.Agency
703.891.3391
cphillips@buffalo.agency
Buffalo.Agency
ABOUT ECCO
ECCO, a world-leading brand of shoes combining style and comfort, has built its success on great de- sign and leather quality, and innovative technology. Founded in Denmark in 1963, ECCO is one of the few major shoe manufacturers in the world, which owns and manages every aspect of its leather and shoe productions, and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes, and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops, and at more than 14,000 sales points around the world. The company is family-owned and employs more than 19,000 people worldwide.
ECCO USA is based in Londonderry, New Hampshire. For more information: www.eccousa.com, 800.886.3226.
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