The N.G.B.A, National Golf Buyers Association, often referred to as the Golf Headquarters group, gathered at the Westin La Paloma resort in Tucson AZ from September 26th-28th to celebrate its 36th year.
Its locally owned and operated award winning golf specialty stores, comprising 46 members operating 71 storefronts meet annually at their Member and Vendor Partner show.
The members attended a fascinating and enlightening social media and customer relationship management seminar conducted by member Ken Morton JR. of Haggin Oaks in Sacramento, CA.
In addition, sales management from several of the leading golf equipment manufacturers in the industry addressed the group and outlined their 2017 marketing philosophy, new product launch timing and multiple go-to-market initiatives.
Over the ensuing days, members exchanged best practices with each other and met with over 40 attending vendor partners who displayed their latest innovations and show specials in the resort’s exhibit hall. The group’s vendor partner brands annually offer the group exclusive promotional show specials along with a member specific program in the member playbook. These buys enable members to provide their golfer consumer outstanding game improvement products at a strong value for every player skill level.
The N.G.B.A. corporate also team met with many vendors to coordinate the timing of vendor created digital and social media assets and consumer call to action offerings.
Contact:
Lee Clapp
Executive Director
N.G.B.A / Golf Headquarters
lclapp@golfheadquarters.com
716-913-1311
