GREENVILLE, S.C. – KENTWOOL, makers of the “World’s Best Sock,” partnered with the Association of Professional Tour Caddies (APTC) in 2016 to put its socks through a rigorous quality, comfort and durability test. In doing so, KENTWOOL spread like wildfire among the world’s best players as well, with more than 100 caddies and 94 PGA TOUR players wearing its popular Men’s Tour Profile and Men’s Tour Standard socks in competition by the end of the 2016 season. KENTWOOL passed the test as caddies and players combined to take more than 100 million steps without a blister.
KENTWOOL’s Men’s Tour Profile and Men’s Tour Standard socks are constructed from a proprietary blend of Super Fine Merino Wool and other natural and high-tech performance fibers. Each pair is infused with an innovative WINDspun technology to deliver unparalleled comfort, and is designed to reduce friction, abrasion and muscle fatigue.
“We had a great deal of confidence in our products at the outset, but we also knew that 100 million steps without a blister was an ambitious undertaking for sure,” said Dan Murphy, president at KENTWOOL. “After having just 6 players and a handful of caddies wearing KENTWOOL in 2015, we experienced unparalleled growth this season, with 94 PGA TOUR players and more than 100 caddies realizing the clear performance and comfort benefits of our socks. We are proud to be one of the fastest growing brands on the PGA TOUR, as a result.”
FUN FACTS ABOUT KENTWOOL’S 100 MILLION BLISTER-FREE STEPS
• KENTWOOL players and caddies walked over 50,000 miles during the 2016 PGA TOUR Season.
• KENTWOOL players and caddies could have walked back-and-forth between Pebble Beach and Bethpage Black 8 times in 2016, and still had enough steps left over to play both courses.
• KENTWOOL players and caddies walked approximately 88,800,000 yards during this season. With that many yards, they could have walked the PGA TOUR’s longest course (7,698 yards) Torrey Pines South a total of 11,430 times.
• KENTWOOL players and caddies could have walked more than 1/5th of the way from Earth to the Moon blister-free in 2016.
“2016 was a big year for me,” said Ryan Moore, KENTWOOL Tour Team member. “I achieved a lot of career milestones this season and KENTWOOL was with me every step of the way. After all of my PGA TOUR success, helping to bring the Ryder Cup back to the United States with the clinching point was the perfect way to cap-off my year.”
Since 2008, KENTWOOL has been manufacturing the “World’s Best Sock,” just outside of Greenville, SC. Drawing on over 150 years of mastery in wool manufacturing, KENTWOOL leverages the attributes of wool, nature’s performance fiber, for unmatched comfort and performance in the sock category. For more information on the KENTWOOL brand, visit http://www.kentwool.com.
About KENTWOOL
Founded in 1843, KENTWOOL remains one of the nation’s longest running, family-owned textile companies. In 2008 KENTWOOL Performance Division was established to utilize the parent company’s nearly two-century-old heritage of superiority in textiles to create socks which draw upon wool’s natural wicking and cooling properties for moisture management, sheer comfort and other performance åÂenhancing benefits. The “World’s Best Sock” was born. Since entering the marketplace, KENTWOOL has won two Majors and numerous other TOUR events, establishing itself as golf’s leading, premium Merino wool golf sock. KENTWOOL socks are trusted in competition by scores of Tour caddies and their players. Based in Greenville, SC, all KENTWOOL products are made in the USA. For more information visit www.KENTWOOL.com.
Contact:
Jared Kelowitz
864-233-3776 x 24
jaredk@jdpr.com
