Dear Golf Industry Professional:
As we head into one of the unlikeliest elections in history, it’s squaring up as a zero-sum game from the perspective of our two major parties and the term “win-win” isn’t in anyone’s lexicon heading into November. In an attempt to counter that and set a more positive tone for our country, Editor-in-Chief Jim Dunlap headlines this month’s Perspective with an article on Geronimo.com which is attempting to create a successful business model in “doing well by doing good.” The basic concept is connecting donation solicitors for local charity events and local golf courses as donors easily via the web for free. To find out if it’s actually free and what, if any, catch there might be, click below for the current issue:
In addition, the October issue covers the following topics as we strive to provide equal parts of education and entertainment:
• Publisher Jim Koppenhaver asks, “Whatever happened to that TaylorMade sale announced last August? Anybody home?” and provides his professional opinion that whatever (and whenever) the sale event turns out to be, it’s likely to be very different than historical transactions of golf equipment companies (Nike didn’t give them much of a “read” on market interest by simply folding up shop).
• Stuart Lindsay channels Kevin Spacey in “The Usual Suspects” suggesting that golf needs to look for growth solutions in what current golfers like about the game vs. what non-golfers cite as its shortcomings. It’s an interesting and contrarian read vs. Pellucid’s (and others) traditional take that we need to break one of the big rocks of Time, Money or Difficulty in order to have any chance for meaningful golfer growth.
• Jim Dunlap also takes a look at Dean Knuth’s (the Pope of Slope) unconventional entry into the consumer golf equipment business with his High Heat clubs and passion for making golf easier for “the little guy” (like Jim K. who struggles to break 90). It may be as close to recreational equipment as we’ll see and he’s taking the Barney Adams distribution approach of hosting individual facility events and car trunk fulfillment.
• Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the September month and Year-to-Date weather impact, August Utilization, July equipment sales figures as well as Tampa, FL as this month’s Market Focus which registers as the 13th healthiest of the Top 25 US Golf Markets in our annual ranking.
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. With many folks heading into ’17 planning and budgets for everyone for the upcoming year being finalized, there’s never been a better time to consider the Perspective as a vehicle to get your message out to our independent and progressive reader base. For those wanting to increase their brand exposure and be associated monthly with intelligent discussion on key issues, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we might suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid’s recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Never-Search, GolfCourseRanking.com and Apparation LLC. For more information on this comprehensive database, updated quarterly and refreshed completely (all 15K+ US courses) every 12 months, contact jimk@pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analysis), we’ll keep you one step ahead of the competition in this continuing challenging industry landscape.
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