Designer brand G/FORE has reported a huge surge in sales in 2016.
The bold American brand, created by fashion-industry pioneer Mossimo Giannulli in 2011, has seen its sales quadruple in their innovative footwear and premium colourful gloves in 2016, continuing G/FORE’s exceptional progress in its first few years on the golf scene.
Golfers and non-golfers alike have continued to flock towards the brand in the past 12 months, attracted by striking colour schemes, bold style ideas and the highest levels of quality and technologically-advanced materials.
It’s just the latest instalment of a breakthrough year which saw the brand sign two-time Masters champion Bubba Watson and up-and-coming Belgian professional Thomas Detry.
With the launch of the high-top Crusader – which Watson believes are the most comfortable shoes he has ever worn – and the updated waterproof Gallivanter 4.0 shoes, including the brogue-style Longwing, it’s been another huge step forward.
The apparel for both men and women is also becoming increasingly popular, with musician and actor Justin Timberlake just one of many keen amateur golfers attracted by the brand’s huge appeal.
Giannulli said: “It’s phenomenal. For shoe and glove sales to have more than quadrupled in 2016, underlines the growing strength of the brand. It’s fantastic so many people are turning to G/FORE – and it’s not just golfers either.
“There has been a lot of hard work from everyone behind the scenes, we’ve got some exciting future plans and now we’re confident of building on these strong foundations going forward.
“There is a lot more to come as more and more people look for the kind of quality and style G/FORE offers.”
The new G/FORE 2017 collections will be on display at the PGA show in Orlando in January.
To view the brand’s full range of apparel, gloves, shoes and accessories, visit www.gfore.com
To find out more, please contact pr@gfore.com
www.gfore.com
Information for journalists
Press release written and distributed by the Azalea Group on behalf of G/FORE.
• Mossimo Giannulli – who is married to Full House and Summerland actress Lori Loughlin -founded G/FORE in 2011 after becoming frustrated in his search for colourful and functional golf gloves.
• A fashion industry veteran and avid golfer, Giannulli founded the billion-dollar clothing company Mossimo Inc in 1987 and brokered a first-ever designer-exclusive distribution deal with Minneapolis-based Target Stores in 2000. G/FORE embodies Giannulli’s expertise in fashion, passion for golf, and dedication to creating products of unmatched performance and unparalleled style.
• G/FORE’s first few years have seen it grow from crafting colourful gloves to also producing premium golf shoes, apparel and accessories for both men and women.
• In just a few short years, the G/FORE brand has been worn by a host of top-level professional golfers, award-winning actors and music industry stars.
• G/FORE golf gloves are worn by professionals every week on the PGA, Champions, European, European Challenge, Japanese and LPGA Tours.
• In spring 2016, Bubba Watson joined G/FORE’s line-up of elite ambassadors.
For further information on G/FORE please contact Steve Wilson, at the Azalea Group, on 01730 711920 or steve@theazaleagroup.com.
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