Flexible grounds tickets and revamped clubhouse experience highlight new offerings
LOS ANGELES, Calif. – Tickets are now on sale for the 2017 Genesis Open, to be held February 13-19, 2017 at The Riviera Country Club in Pacific Palisades. Starting at just $15, all ticket options to L.A.’s annual PGA TOUR event are available at GenesisOpen.com/Tickets or by calling 855-492-8052.
New in 2017, the Genesis Open is providing ticket buyers with flexibility in their general admission grounds tickets. Grounds tickets can be used on one of two days, depending on the ticket purchased. Guests have the ability to use their grounds tickets on either Monday/Wednesday, Thursday/Friday or Saturday/Sunday.
“We wanted to provide a level of flexibility and added value to our guests,” Genesis Open General Manager Dave Klewan said. “By allowing grounds tickets to be used on one of two days, we can afford our guests their best possible experience at the Genesis Open.”
In addition to the new flexible grounds tickets, the Genesis Open has revamped the Clubhouse ticket to provide extended access to The Riviera Country Club and its amenities. Clubhouse ticket holders can now enjoy views of golf from the wraparound patio overlooking the 1st tee, 10th tee and 18th green. Inside the clubhouse, guests will enjoy a premium experience featuring elevated retail food and beverage options inside the historic Crystal Ballroom, lounge seating as well as access to the clubhouse trophy room, restrooms, and more.
Guests can receive exclusive ticket pricing on grounds and clubhouse tickets by using a Mastercard. More information is available at GenesisOpen.com/Tickets.
Also new in 2017 are the Greenside at 14 reserved seats. Located in the heart of the golf course, these seats allow guests to reserve their seats at the signature par-3 14th hole. With access to The Riviera Country Club clubhouse included, Greenside at 14 tickets provide the best views on and off the green.
The Genesis Open is pleased to provide free grounds tickets for all active, retired, reserve and National Guard military members. Additionally, all veterans can receive a 25 percent discount on grounds tickets. College students are able to purchase grounds tickets at a discounted price online, while high school students can receive the same offer at the box office. Youth tickets for kids 15 and under are complimentary when accompanied by a ticketed adult and must be redeemed at the box office.
From grounds to all-inclusive ticket options, the Genesis Open invites guests to craft their own premium experience in an exclusive setting.
The 2017 Genesis Open, titled sponsored by the luxury car brand Genesis, will host the world’s best professional golfers and deliver a premium fan experience while benefiting the interactive STEM curriculum and college-access programs of the Tiger Woods Foundation. Volunteer and hospitality information is available now on GenesisOpen.com. Fans will be able to sign up for the Insiders List at GenesisOpen.com, a source of information on breaking tournament news and special offers. In addition, fans can keep up on the latest tournament updates by following the Genesis Open on Facebook, Twitter and Instagram @GenesisOpen.
About the Genesis Open
The Genesis Open, L.A.’s PGA TOUR event, is bringing the next chapter in championship golf to The Riviera Country Club February 13 – 19, 2017. One of the most historic and longest-running events on the PGA TOUR, the tournament celebrated its 90th playing in 2016 as Bubba Watson won the event for the second time. With the Tiger Woods Foundation serving as host organization and primary benefiting charity, proceeds from the Genesis Open benefit the foundation’s interactive STEM curriculum and college-access programs in Southern California. The tournament is title-sponsored by Genesis, a luxury car brand focused on delivering an unprecedented level of innovation, performance and design, and an elevated ownership experience that demonstrates time is the ultimate luxury. For more information, visit GenesisOpen.com and follow the tournament on Twitter, Facebook, and Instagram @GenesisOpen.
About TGR Live
For 20 years, TGR Live has exclusively supported the fundraising efforts of the Tiger Woods Foundation. It focuses solely on creating amazing experiences for the Foundation’s clients at world-class events like the PGA TOUR’s Quicken Loans National, Genesis Open, and Hero World Challenge as well as Tiger Jam and the Tiger Woods Invitational presented by USLI. TGR Live provides a variety of services to the Foundation, including hospitality management, public relations and marketing, tournament operations, and sponsor sales. While many TGR Live events are televised, TGR Live does not provide TV or video production. For more information, visit TGRLive.com.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 227 countries and territories in 30 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2015, tournaments across all Tours generated a record $160 million for local and national charitable organizations, bringing the all-time total to $2.3 billion.
The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.
Contact:
Greg Ball
gregb@bzapr.com
760-271-9183
Noah Sharfman
nsharfman@tigerwoodsfoundation.org
(310) 702-8819
