The 2017 Golf Business Conference is kicking things off with a pre-conference workshop on marketing and technology.
Robert Rose, Chief Strategy Officer at the Content Marketing Institute will present this four-hour event and will walk you through how technology can work together to help you get a lot more out of the marketing you’re already doing-and enable you to do some of the marketing that you haven’t yet tried.
Robert is in the business of helping marketers become stellar storytellers. As the Chief Strategy Officer for the Content Marketing Institute and Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content marketing and customer experience strategies for such companies as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Staples, Hewlett Packard, AT&T, Petco and UPS-helping them create powerful customer experiences through digital media.
Robert’s new book “Experiences: The 7th Era Of Marketing” has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast “This Old Marketing” with Joe Pulizzi and Robert’s book with Joe, “Managing Content Marketing,” is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a Top 10 marketing book on Amazon.com since its debut in 2011.
As a storyteller, Robert is a frequent keynote speaker and web-marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences.Robert is, and has been, widely quoted worldwide in the press, including publications such as The Guardian, Wall Street Journal, Wired, CBS Interactive and BusinessWeek.
To learn more about Robert’s session and the Golf Business Conference, visit www.golfbusinessconference.com.
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