(RESTON, VA) – Buffalo.Agency has been selected to turnkey integrated real estate marketing for Querencia, the only pure private golf club and community in Los Cabos, Mexico.
Through a mix of public relations, search engine- and content-marketing, Buffalo will amplify awareness of Querencia’s lavish lifestyle, luxury residences and world-class amenities to generate qualified homeowner leads.
Opened in 2000 and set atop the highest point in charming San Jose del Cabo, Querencia features panoramas of the surrounding desert and sparkling Sea of Cortez. The 1,800-acre gated enclave’s wide assortment of residences include custom ocean- and golf course-view homes, spacious condos and golf villas from $500,000 to $12 million. Querencia is 15 minutes from Los Cabos International Airport (SJD) and many U.S. cities are within a two-hour flight.
“Querencia needs to maintain mindshare among golf-focused buyers and target a younger demographic to engage with activities like surfing, paddle board, fishing, mountain biking and yoga, among others” says Jorge Carrera, Chief Executive Officer of Querencia. “Buffalo’s surgical and modern marketing approach will elevate our brand’s on- and off-line presence among qualified audiences.”
In 2017, Querencia will open its Q Ocean Club with resort-caliber amenities and a wide spectrum of luxuries. A restaurant will showcase a coastally-inspired menu, breathtaking ocean views from indoors and a sun-drenched terrace for open-air dining. The Q Ocean Club also will provide residents access to water sports and activities, including surfing, stand-up paddle boarding and snorkeling just beyond undisturbed beaches along the Sea of Cortez.
“Querencia pioneered luxury real estate in Los Cabos as an exclusive paradise to live, play and indulge in its vibrant lifestyle,” says Rich Katz, Managing Director of Buffalo.Agency. “Now it’s time to blend owned, earned and paid digital media to tell its story during all phases of the home-buying cycle.”
At the heart of Querencia is “The Club” and its Tom Fazio-designed golf course rated among Mexico’s best by Golf Digest, GOLF Magazine and Golfweek. The layout spans 300 acres, wends through deep arroyos and climbs to cool, arid plateaus with endless vistas. The 58,000-square-foot clubhouse pampers full and social members with al fresco and fine dining options, sumptuous pools, a complete fitness center, ultra-soothing spa, beauty salon, barber shop and full-service concierge. Families delight in the innovative Kids Club and Qube, a fun-filled space for teens with an arcade and video room.
More information about residences and memberships: loscabosquerencia.com, 888.236.2229
About Buffalo.Agency
A 50-person, full-service, integrated marketing firm headquartered outside Washington, D.C., Buffalo.Agency specializes in the golf, sport and lifestyle markets. It delivers strategy development, public relations, data and analytics, direct marketing, digital-social media and creative services to clients operating in more than 40 countries. They include Arccos Golf, CHAMP Spikes, Crown & Caliber, Dollamur Sport Surfaces, ECCO, Fila, GolfTEC, Hydrapak, Kauai Visitors Bureau, LPGA, PGA National Resort & Spa, Scivation, Sea Pines Resort, Telluride Resort & Ski, United Soccer League, US Club Soccer and World Golf Foundation.
Contact:
Robert Rodriguez
Buffalo.Agency
rrodriguez@buffalo.agency
210.441.0952
