Dear Golf Industry Professional:
Harkening back to those awkward high school dances with the boys on one side of the room and the girls on the other, the latest dance partner in the online teetime booking consolidation has been chosen with CBS weighing in and choosing Golf Pipeline as a way to accelerate their entry into this space to compete with rival NBC (GolfNow). Rounding out the trio of heavyweights now in the space is the PGA TOUR/EZLinks entry of TeeOff.com so the dance is officially now in full swing. Editor-in-Chief Jim Dunlap headlines this month’s Perspective with an interview with Golf Pipeline CEO Brian Wroblewski to understand what the new dance team will bring to the market and how they’ll differentiate themselves from the existing providers (no barter is an interesting start). To find out how this newest development might change the landscape, click below for the current issue:
Read November Pellucid Perspective Here
In addition, the November issue covers the following topics as we strive to provide equal parts of education and entertainment:
• Jim Dunlap jumps into the online tee time pool with both feet this month with an interview with Phil Green, OB Sports President, on their recent decision to part company with GolfNow at all but one of its 56 managed courses after a multi-year relationship (that’s one dance team leaving the floor).
• Publisher Jim Koppenhaver makes the improbable link between a recent Peter Kostis article on why the Rules of Golf aren’t for everyone and the election of Donald Trump as the next US President. Does Kostis + Trump = a path to industry growth?
• Stuart Lindsay offers a case study from recent work in St. Louis regarding “transitional neighborhoods” and why traditional market analysis is missing how this impacts existing golf facilities. It’s somewhat akin to how all the professional pollsters didn’t see several million voters dead set on “change” coming…
• Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the October month and Year-to-Date weather impact, September Utilization, August equipment sales figures as well as New York, NY as this month’s Market Focus which registers as the 12th healthiest of the Top 25 US Golf Markets in our annual ranking.
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience as well as welcoming returning sponsor EZLinks Golf to the Perspective family! Unlike many of the industry trade publications which take the month of December off, there’s always news and we’ll be publishing all that’s fit to print. You could start the season with a bang by considering the Perspective as a vehicle to get your message out to our independent and progressive reader base. For those wanting to increase their brand exposure and be associated monthly with intelligent discussion on key issues, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we might suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid’s recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Never-Search, GolfCourseRanking.com and Apparation LLC. For more information on this comprehensive database, updated quarterly and refreshed completely (all 15K+ US courses) every 12 months, contact jimk@pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analysis), we’ll keep you one step ahead of the competition in this continuing challenging industry landscape.
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