Puma delivers the perfect balance of sport, lifestyle and fashion for on and off course wear this season – helping golfers look better, feel better and play better.
CARLSBAD, Calif. (December 5, 2016) – PUMA Golf, a leader in golf apparel innovation, design and style, introduced its new Spring Summer ’17 Collection showcasing the brand’s lightest, most cutting-edge offerings to date for both men and women. The line boasts re-imagined essentials, next-gen materials, sophisticated, yet fun detailing and an evolved color palette that is sure to suit the style and performance preferences of a wide range of golfers.
PUMA Golf’s Spring Summer ’17 Collection is grounded in an innovative material story called Ultralite. Ultralite product is up to 30% lighter than prior generations ensuring a new level of comfort. The fabric used is extremely breathable, offers excellent moisture management and is minimally constructed for a cleaner look. Consumers will find Ultralite used in both PUMA Golf’s men’s and women’s selections in polos, bottoms, and outerwear for Spring Summer ’17.
“Athleisure continues to be pervasive across both fashion and performance brands, but with PUMA’s SportLifestyle heritage, it is truly authentic to our DNA. Thus, we are uniquely positioned to deliver on-trend, high performing, stylish clothing to the golf world,” said Kristin Hinze, Head of Apparel at PUMA Golf. “Our Spring Summer 17 collection takes the best of what is happening in fashion and streetwear and fuses it with technical elements that enhance on-course performance, ensuring a look that works from the first tee to the office and everywhere in between.”
In Spring Summer ’17, PUMA Golf is introducing a completely revamped men’s bottoms collection. PUMA Golf set out to make golf pants that didn’t exactly look like golf pants, rejecting the typical shiny fabric and drapey fit that is commonly associated with the garment. PUMA Golf’s new pants offer excellent moisture management, new, improved fit, a rebalanced pattern, curved waistband for comfort and mechanical stretch for maximum range of motion, available in both a tailored and performance fit.
This collection also signifies a maturation of the PUMA GOLF brand in terms of style and color palette. While the brand continues to be first-and-foremost about game enjoyment and making golf fun, the graphics and color offerings are evolving to be more inclusive of a wide array of golf style preferences.
“As Rickie’s and Lexi’s careers evolve and with the addition of Bryson DeChambeau as one of our key style icons going forward, we have achieved much more of balance in our color and designs than what has previously been our hallmark bright and bold looks,” said Hinze. “It is our goal to provide both our professional athletes and our everyday athletes with the finest performance available in designs that are true to their own personal style.”
A key component in 2017 is new layering and stormwear pieces that are ultralight and breathable while still protecting from the toughest conditions. The new Storm Jacket Pro utilizes 20,000mm waterproof fabric and is fully seam sealed, while the pants include the same technical fabrications along with a fully adjustable elastic waistband and adjustable length.
Complementing PUMA Golf’s innovative and stylish apparel collection is the brand’s deepest assortment of performance and fashion accessories ever. From a new take on Rickie’s Fowler’s trademark flat brim in the #GOTIME Cap to Bryson DeChambeau’s distinctive Tour Driver Cap, along with a new Tech Lite Cap for women, PUMA Golf truly offers a headwear fit and style for every golfer this season. The same is true for belts, as PUMA Golf provides options ranging from a sophisticated cut-to-length, reversible leather belt in the Back Spin style to bolder, color coordinating options in its Reversible Web Belt. All SS’17 accessories can be found by clicking here.
Look for PUMA Golf staffers including Rickie Fowler, Lexi Thompson, Bryson DeChambeau, Graham DeLaet, Jonas Blixt, Will MacKenzie and Jesper Parnevik to be rocking apparel and accessories from the Spring Summer ’17 collection featuring PUMA Golf’s lightest garments ever, on Tour this year. The Collection is available now at www.cobragolf.com/pumagolf and at select retailers.
Look Better. Feel Better. Play Better.TM
Media Contact:
Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434
Jared Kelowitz, JDPR, jaredk@jdpr.com, 864.233.3776 ext. 24
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s Sport Lifestyle footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading Sports Brand that designs, develops, sells and markets footwear, apparel and accessories. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
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