Dear Golf Industry Professional:
Under snow here in Chicago, single digit temps and most of our owner/operator counterparts are enjoying a well-deserved break prior to cranking back up in January for the PGA Show. We’re still at it here at the Perspective because there’s always something informative, instructive and entertaining in our little corner of the world (and part of the country is now in “peak season”). Speaking of the PGA Show, we’ve confirmed with our partners at ING that they’ll again be hosting us for the 14th Annual State of the Industry presentation on Thursday, January 26 from 10:30-11:30AM and 3:30-4:30PM. You’ll see a Save the Date email come out on that prior to the holiday followed by registration instructions shortly after the New Year. If you’re inclined to attend, write it down. Back to the December issue, Publisher Jim Koppenhaver headlines with his story on why the Wilson Triton driver mis-step could and should be a lemons-to-lemonade opportunity if played right. To see what Jim is thinking and his advice for Tim Clarke of Wilson, click below for the current issue:
In addition, the December issue covers the following topics as we continuously strive to provide equal parts of education and entertainment:
• Jim Dunlap outlines how shrewd investors and real estate speculators are making money by buying distressed properties, not being able to develop them but still turning a profit on various types of “round trips.” In a couple situations, everyone even goes home happy…
• Stuart Lindsay provides two contributions this month. One on stepping out of one’s comfort zone and learning things about fellow golfers and oneself in his article titled, “Beware of playing with strangers – you might learn something.” He also provides a perspective on how Amazon’s reshaping of the retail industry might be instructive if we applied it to blowing up some of the accepted norms of pricing and the customer experience nationwide. Channeling Donald Trump, in some cases our lot couldn’t be significantly worse.
• In a new feature section this month, Editor-in-Chief Jim Dunlap thought it might be entertaining and instructive to highlight the “stories” behind some of the recent golf course closures across the country titled, “Thanks for the memories” (seriously, many have served their local populations nobly and should be recognized in their passing).
• Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the November month (off the hook!) and Year-to-Date weather impact, October Utilization, September equipment sales figures as well as Seattle, NY as this month’s Market Focus which registers as the 11th healthiest of the Top 25 US Golf Markets in our annual ranking.
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience as well as welcoming returning sponsor EZLinks Golf to the Perspective family! If you’ve still got any use-it-or-lose it money in your ’16 budget, we have a suggestion on how to put it to good use. For those wanting to increase their brand exposure and be associated monthly with intelligent discussion on key issues, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we might suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid’s recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Never-Search, GolfCourseRanking.com and Apparation LLC. For more information on this comprehensive database, updated quarterly and refreshed completely (all 15K+ US courses) every 12 months, contact jimk@pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analysis), we’ll keep you one step ahead of the competition in this continuing challenging industry landscape.
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