CARLSBAD, Calif., January 11, 2017 — Callaway Golf’s softest feeling golf ball, Supersoft, is a leader in the soft-and-long category because it combines phenomenally soft feel with long distance, accurate flight and excellent greenside control. Today Callaway introduced a new and improved Supersoft that does each of those things better.
The new Supersoft’s added distance comes from a new, soft core composition that spins less off the long clubs to promote more distance. Less spin also means less sidespin, which promotes straighter, more accurate flight. Softer feel and increased greenside spin and control come from a new, softer Trionomer cover formulation.
“Supersoft’s long-soft performance has made it one of the most popular products in our golf ball lineup,” said Dave Bartels, Callaway senior director of golf ball R&D. “The improvements we’ve made should continue to grow the popularity of what we believe is one of the best- engineered two-piece balls on the market.”
The new and improved Supersoft is available at retail on January 13, 2017 in white, yellow and pink, and in a multi-color pack including white, yellow, orange and blue. The new product introduction retail price is $21.99 per dozen.
For more on these and other Callaway Golf balls, please visit www.CallawayGolf.com
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide. For more information please
visit www.callawaygolf.com.
Contact:
Scott Goryl
Callaway Golf Company scott.goryl@callawaygolf.com
